Promaster
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| Promaster-branded flash units image by Wil C. Fry (Image rights) |
Promaster is a brand name used by Photographic Research Organization,[1] earlier styled P•R•O or P.R.O. This is a American photographic accessory distributor known for lenses, filters, tripods, bags, memory cards, and lighting equipment. P•R•O products are sold through independent local stores, giving them access to the breadth of products and buying power to compete with large chains.
Products branded P•R•O were offered as far back as the 1960s[2] and the brand originally seems associated with Ritz Camera (in its days as a regional chain of just dozens of stores). However Promaster remained active after Ritz developed its own exclusive private-label brands, and later when the Ritz national chain entered bankruptcy. Promaster still exists as of 2023.
Cameras
Compact
- Promaster AF-1
- Fuji Promaster DL-160
SLR
- Promaster 2000PK Super (name variant of Cosina C1s)
- Promaster 2500PK Super (see Hikari 2002, etc.)
- Promatic SLF/1.7
Notes
- ↑ "Promatic" and "Promaster" trademark search result, 1965, at United States Patent and Trademark Office.
- ↑ See a 1966 review of a P-R-O electronic flash (Popular Photography, Vol. 59, No. 6; pages 58, 60).
