Difference between revisions of "Promaster"
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'''Promaster''' is a brand name used by '''Photographic Research Organization''',<ref>"Promatic" and "Promaster" [https://tmsearch.uspto.gov/bin/gate.exe?f=login&p_lang=english&p_d=trmk trademark search result], 1965, at [http://www.uspto.gov/ United States Patent and Trademark Office].</ref> earlier styled '''P•R•O''' or '''P.R.O.''' This is a American photographic accessory distributor known for lenses, filters, tripods, bags, memory cards, and lighting equipment. P•R•O products are sold through independent local stores, giving them access to a wide breadth of products and joint buying power. | '''Promaster''' is a brand name used by '''Photographic Research Organization''',<ref>"Promatic" and "Promaster" [https://tmsearch.uspto.gov/bin/gate.exe?f=login&p_lang=english&p_d=trmk trademark search result], 1965, at [http://www.uspto.gov/ United States Patent and Trademark Office].</ref> earlier styled '''P•R•O''' or '''P.R.O.''' This is a American photographic accessory distributor known for lenses, filters, tripods, bags, memory cards, and lighting equipment. P•R•O products are sold through independent local stores, giving them access to a wide breadth of products and joint buying power. | ||
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==Links== | ==Links== | ||
* [http://www.promaster.com Promaster corporate website] | * [http://www.promaster.com Promaster corporate website] | ||
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| + | |image_text= Promaster-branded flash units | ||
| + | |image_by= Wil C. Fry | ||
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[[Category: USA]] | [[Category: USA]] | ||
[[Category: Distributors]] | [[Category: Distributors]] | ||
[[Category:Electronic flash]] | [[Category:Electronic flash]] | ||
Revision as of 18:33, 6 April 2023
This article is a stub. You can help Camera-wiki.org by expanding it.
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| 1978 P•R•O advertising |
Promaster is a brand name used by Photographic Research Organization,[1] earlier styled P•R•O or P.R.O. This is a American photographic accessory distributor known for lenses, filters, tripods, bags, memory cards, and lighting equipment. P•R•O products are sold through independent local stores, giving them access to a wide breadth of products and joint buying power.
The organization was founded in 1958 with six US east coast retailers joining forces.[2] Products branded P.R.O. in the 1960s[3] were most visibly advertised by Ritz Camera (in its days as a regional chain of just dozens of stores). However Promaster remained active after Ritz developed its own exclusive private-label brands, and later when the Ritz national chain entered bankruptcy. Promaster still exists as of 2023.
Cameras
Compact
- Promaster AF-1
- Fuji Promaster DL-160
SLR
- Promaster 2000PK Super (name variant of Cosina C1s)
- Promaster 2500PK Super (see Hikari 2002, etc.)
- Promatic Compact-R (Petri MF-1)
- Promatic SLF/1.7
Notes
- ↑ "Promatic" and "Promaster" trademark search result, 1965, at United States Patent and Trademark Office.
- ↑ These are named in a 50-year retrospective press release from 2008, at the S.I.R. Marketing P.R. agency website.
- ↑ See a 1966 review of a P-R-O electronic flash (Popular Photography, Vol. 59, No. 6; pages 58, 60).
Links
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| Promaster-branded flash units image by Wil C. Fry (Image rights) |
