Difference between revisions of "Promaster"
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'''Promaster''' is a brand name used by '''Photographic Research Organization''',<ref>"Promatic" and "Promaster" [https://tmsearch.uspto.gov/bin/gate.exe?f=login&p_lang=english&p_d=trmk trademark search result], 1965, at [http://www.uspto.gov/ United States Patent and Trademark Office].</ref> earlier styled '''P•R•O''' or '''P.R.O.''' This is a American photographic accessory distributor known for lenses, filters, tripods, bags, memory cards, and lighting equipment. P•R•O products are sold through independent local stores, giving them access to a wide breadth of products and joint buying power. | '''Promaster''' is a brand name used by '''Photographic Research Organization''',<ref>"Promatic" and "Promaster" [https://tmsearch.uspto.gov/bin/gate.exe?f=login&p_lang=english&p_d=trmk trademark search result], 1965, at [http://www.uspto.gov/ United States Patent and Trademark Office].</ref> earlier styled '''P•R•O''' or '''P.R.O.''' This is a American photographic accessory distributor known for lenses, filters, tripods, bags, memory cards, and lighting equipment. P•R•O products are sold through independent local stores, giving them access to a wide breadth of products and joint buying power. | ||
| − | The organization was founded in 1958 with six US east coast retailers joining forces.<ref>These are named in a [http://www.sironline.com/press/pdf/pro/071808/PRO_backgrounder.pdf 50-year retrospective press release] from 2008, at the [http://www.sironline.com/whatwedo.htm S.I.R. Marketing P.R. agency website].</ref> Products branded P.R.O. the 1960s<ref>See a [https://www.flickr.com/photos/camerawiki/52639286603/in/pool-camerawiki/ 1966 review] of a P-R-O electronic flash (Popular Photography, Vol. 59, No. 6; pages 58, 60).</ref> were most visibly advertised by [[Ritz Camera]] (in its days as a regional chain of just dozens of stores). However Promaster remained active after Ritz developed its own exclusive private-label brands, and later when the Ritz national chain entered bankruptcy. Promaster still exists as of 2023. | + | The organization was founded in 1958 with six US east coast retailers joining forces.<ref>These are named in a [http://www.sironline.com/press/pdf/pro/071808/PRO_backgrounder.pdf 50-year retrospective press release] from 2008, at the [http://www.sironline.com/whatwedo.htm S.I.R. Marketing P.R. agency website].</ref> Products branded P.R.O. in the 1960s<ref>See a [https://www.flickr.com/photos/camerawiki/52639286603/in/pool-camerawiki/ 1966 review] of a P-R-O electronic flash (Popular Photography, Vol. 59, No. 6; pages 58, 60).</ref> were most visibly advertised by [[Ritz Camera]] (in its days as a regional chain of just dozens of stores). However Promaster remained active after Ritz developed its own exclusive private-label brands, and later when the Ritz national chain entered bankruptcy. Promaster still exists as of 2023. |
==Cameras== | ==Cameras== | ||
Revision as of 17:16, 5 March 2023
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| Promaster-branded flash units image by Wil C. Fry (Image rights) |
Promaster is a brand name used by Photographic Research Organization,[1] earlier styled P•R•O or P.R.O. This is a American photographic accessory distributor known for lenses, filters, tripods, bags, memory cards, and lighting equipment. P•R•O products are sold through independent local stores, giving them access to a wide breadth of products and joint buying power.
The organization was founded in 1958 with six US east coast retailers joining forces.[2] Products branded P.R.O. in the 1960s[3] were most visibly advertised by Ritz Camera (in its days as a regional chain of just dozens of stores). However Promaster remained active after Ritz developed its own exclusive private-label brands, and later when the Ritz national chain entered bankruptcy. Promaster still exists as of 2023.
Cameras
Compact
- Promaster AF-1
- Fuji Promaster DL-160
SLR
- Promaster 2000PK Super (name variant of Cosina C1s)
- Promaster 2500PK Super (see Hikari 2002, etc.)
- Promatic SLF/1.7
Notes
- ↑ "Promatic" and "Promaster" trademark search result, 1965, at United States Patent and Trademark Office.
- ↑ These are named in a 50-year retrospective press release from 2008, at the S.I.R. Marketing P.R. agency website.
- ↑ See a 1966 review of a P-R-O electronic flash (Popular Photography, Vol. 59, No. 6; pages 58, 60).
