GAF Ansco Memo II

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GAF Ansco Memo II kit image by Kuro Neko (Image rights)

Note that the 1920s Ansco Memo is a completely camera, although also one using the half-35mm format.

Ansco began using the name GAF on cameras in 1967; and although this camera carries both names it is actually a rebranding of the Ricoh Auto Half from Japan. It had a 25mm f/2.8 Memar lens and a Selenium meter which automatically set the exposure. The half-frame image size economized on film and allowed a compact body, but the format did not catch on in the US market as widely as it had in Japan.