GAF Ansco Memo II
|GAF Ansco Memo II kit|
image by Kuro Neko (Image rights)
Note that the 1920s Ansco Memo is a completely different camera, although also one using the same half-35mm format.
Ansco began using the name GAF on cameras in 1967; and although this camera carries both names it is actually a rebranding of the Ricoh Auto Half from Japan, but with a off center accessory shoe. It has a 25mm f/2.8 Memar lens and a selenium meter which automatically sets the exposure. The half-frame image size economized on film and allowed a compact body, but the format never caught on in the US market as widely as it had in Japan.