| Holga 120 S|
image by Steve Harwood (Image rights)
The Holga is a plastic camera for 120 film, whose design originated in Hong Kong in 1981. While many countries produced basic 120 snapshot cameras in the decades before this, the Holga's low-tech approachability and artfully-flawed optics have elevated it to a particular cult status today.
The Holga was created as a new product line for Unversal Electronics, Ltd. of Hong Kong, who starting in 1969 had a successful business manufacturing electronic flash units. Anticipating increasing demand for cameras in mainland China, T. M. Lee set about designing a simple, rugged camera for 120 film which could be sold at an at affordable price. The original camera had only one shutter speed; scale focusing guided by four pictograms; and an aperture switch for sunny versus cloudy conditions (but see below, under "Flaws").
As with another cost-reduction exercise, the Lomo LC-A, the Holga's inexpensive plastic lens gave its photographs quite a distinctive visual signature—including vignetting and pincushion distortion. To reduce these faults, the camera was supplied with a snap-in mask cropping the frame to 6x4.5 cm portrait orientation (although the viewfinder image is square).
Well before the Holga existed, a number of fine-art photographers had begun using low-quality cameras for their visual qualities—most notably Nancy Rexroth's Diana photos from the mid-1970s.. But by the time of the Holga's introduction, original Diana cameras had been out of production for a decade; and the Holga gradually emerged as a leading camera for those aligned with a "lo-fi," toy camera aesthetic. The optical flaws revealed by shooting a full 6x6 Holga image became a desired effect for many photographers, who removed the 6×4.5 film gate to yield an image with indistinct, dark edges.
While today many associate the Holga with the Lomography brand, the camera had already been on sale for a decade before the creation of the Lomography Society. However LSI is a significant global distributor for Holga cameras today.
- Inaccurate viewfinder (shows less than the photo area; also no indication of 6x4.5 framing area)
- Flimsy metal catches can allow back to fall off (can be improved with needlenose pliers)
- Shutter release is placed beside the lens (confusing to first-time users, and slightly awkward)
- Insufficient friction on spools means film may wind loosely and become light flashed on removal
- "Sunny" position is actually a placebo; it does not reduce the effective aperture (fixed in 2009 and later )
- Light leaks can flash film, especially if film gate is removed (improved in 2009 and later)
- Failure of shutter to re-cap on release causes ghost image in lower right corner (fixed in 2009 and later)
The plastic of the Holga body itself is reasonably sturdy, and the light-trap around the back itself is molded accurately. Light leaks in a Holga usually originate from the red window, the two holes above the film gate, unwanted detachment of the back, or when removing a loosely-wound finished roll.
Modifications and Accessories
Although it has become less important with later production models, the low-tech (and flawed) nature of the Holga has inspired an active modding community. Users may reduce interior reflections with matte black spray paint, or add Velcro straps to affix the back more securely. Removal of the front lens assembly is not difficult, making it possible to add a filter gel to the "sunny" position or decrease the minimum-focusing distance. Others Holgas have been modified to include cable releases, tripod mounts (lacking on the original 120S), and even to shoot 35mm film. Holgamods.com explains the common modifications and what they do.
| Holga 120 N|
image by Dave Dunne (Image rights)
As the popularity of the Holga grew, a greater number of accessories have been offered. Some do the same thing as a modified Holga without the need for DIY modifications; while other accessories add special effects. Such accessories include:
- Cable release, which which slips onto the lens so that a cable release can depress the shutter. Also includes tripod mount since the Holga 120N's mount is covered by the accessory.
- 35mm Film Adapter, available in two models: full negative and "panoramic." Both adapters come with a light-proof back and a mask made to hold the 135 cannister in place. The only difference between the two models is the size of the mask. The "panoramic" adapter will mask out the sprocket holes. A rarer model available in Japan is an all-in-one back and cartridge unit.
- Fisheye lens, produces circular Fisheye images.
- Polaroid CB80 back for Holga for Polaroid peel-apart films. Original model Type 80 films only, newer models will take 600 series films. Also known as Polgasun in Japan.
- Filter holder and filters. Filter holders can hold one or two filters, depending on the model of the holder. Filters come in special effect filters, color filters, and center spot filters (which leaves a normal center, but a coloured surrounding).
- Holgon Flash, a small normal flash for Holgas with a hot shoe.
- Holgon Strobe Flash, a bulky flash which features multi flash strobe (which keeps flashing as long as the shutter stays open in bulb mode) or single flash (a more powerful flash, which will flash once on pressing the shutter and a second time on release). Features vertical adjustable angles.
- Holgon Slave Flash, a small, round slave flash meant for placing on a surface or handheld. Good for any kind of secondary light. Some units will come with multi coloured filters to place over the flash.
- Camera bags, available in a small and a large size. Will fit the Holga, a Polaroid back, and some accessories.
- Holga Enlargers, an inexpensive darkroom enlarger with two available lenses and several masks/negative carriers for both 120 and 35mm formats.
- Holga HL-N lens for Nikon DSLR
| Holga 120WPC|
image by Dave Dunne (Image rights)
| Holga 120 FN|
image by Rachel Groves (Image rights)
Recently, Holgas have become available in a kit form which acknowledges and even celebrates their low-tech nature. The kit includes a manual that details the camera's idiosyncrasies, as well as a roll of black tape for taping up light leaks, though the manual notes that many Holga devotees regard light leaks as part of the camera's signature style. Holgas are also now available in special edition colours for some models, including White, Silver (which adds silver accents to some areas of the Holga), and Gold. These special edition colours normally sell for $40-$50.
Holga Camera Models
| Holga 120 CFN|
image by Rolf F. (Image rights)
- Holga 120S - The default Holga camera (now discontinued); 6x6 only possible by removing/modifying film gate
- Holga 120SF - A standard Holga 120S, with a flash.
- Woca 120G - Woca is a Holga with a glass lens.
- Woca 120GF - A glass-lens Woca with a flash.
- Holga 120N - New default model featuring a tripod mount, bulb mode, and a factory 6x6 mask.
- Holga 120GN - A Holga 120N with a glass lens.
- Holga 120FN - A Holga 120N with a flash.
- Holga 120GFN - A Holga 120FN with a glass lens.
- Holga 120CFN - A Holga 120FN with a color flash
- Holga 120GCFN - A Holga 120FN with a glass lens and a colour flash.
- Holga 120TLR - A Holga with waist level finder
- Holga 120WPC - A wide angle pinhole camera.
- Holga 120PAN - A panorama 6x12 camera.
- Holga 120-3D - A stereo camera with two lenses.
- Holga 120PC - A pinhole camera.
- Holga 120PC-3D - A stereo pinhole camera with two pinholes.
| Holga 120CFN CMYK|
image by Thain Lin Tay (Image rights)
- The Last Harvest:Truck Farmers in the Deep South, by Perry Dilbeck
- Holga: The World Through a Plastic Lens, edited by Adam Scott, text by Lomographic Society International members
- Nonfiction, by Christopher Anderson
- Plastic Cameras, by Michelle Bates
- Vacancies, by Fredric Lebain
Non-Medium Format Holga Cameras
| Holga Micro-110|
image by Paul Analog (Image rights)
While Holga is best known for their medium format camera, they have made several other cameras as well. These include:
- Holga Micro 110 (Known as Baby Holga in Japan)
- Holga 35 AFX
- Holga Pocket 110
- Holga K-200
- Holga K202 (featuring a cat face and speaker to make cat sounds when a photo is taken)
- Holga 135 BC (most recent, with massive vignetting)
- Holga 135 PC (the pinhole version)
- ↑ Holga article at Wikipedia
- ↑ "Out of My Imagination: An Interview with Mr. Lee, the Inventor of the Holga" by Tony Lim & Skorj, Lightleaks No. 2, March 2006
- ↑ An example is seen this image in the Camerawiki Flickr stream.
- ↑ Art In Review: Nancy Rexroth, "Iowa" at New York Times archives
- ↑ Lomographic Society timeline
- ↑ Holga Tune-up and Modifications by Mark Hahn
- ↑ Holga apertures at SquareFrog
- ↑ Light leaks at SquareFrog
- ↑ Recent improvements at SquareFrog
- HolgaDirect - Articles and Interviews
- Holga Mods
- The Diana page by Allan Dietrich also has Holga info
- squarefrog Holga resource
- UK Holga Specialists
- Film Newbie: Loading & Shooting 120 at 
- Holga Fashion : Dress up your Holga by FuzzyEyeballs
- Holga pages at Lomography
- Holga photos at Dave Scaringe Photography
- Holga portrait photo of hk pop artists (pinkwork)