Spartus

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The Utility Manufacturing Company was founded in New York in 1934[1], and offered several camera lines[2], including folding cameras and box cameras. But it is most associated with the brand Falcon and a line of "half frame" 3×4 cm cameras for 127 film—for example, the Falcon Miniature. These were molded bakelite cameras in an eye-level style quickly becoming popular in other "minicams" of the day, such as the Argus A.

In 1941 Utility was bought by Spartus Corp., and moved West to Chicago, Illinois[3]. Spartus was one of several companies owned by successful Chicago businessman Jack Galter, and also manufactured clocks and razors. Previous and new camera lines then appeared under the branding Spartus[4]. Many of these models were molded plastic with distinctive styling.

Spartus is at the center of a confusing constellation of camera brands, many of which originated from same location at 711–715 W. Lake St. in Chicago. These include Monarck, Falcon Camera Co., Spencer and others. (In some 1940s advertising, "The Spencer Company" is given as the distributor of Spartus cameras.[5])

In 1951 Spartus' head of sales, Harold Rubin, bought the company and renamed it Herold Mfg. Co. while continuing to brand cameras as Spartus[6]. Around this time, former Spartus president Jack Galter briefly sold some former Spartus models through his Galter Products Co. Around 1960 the Herold Mfg. Co. returned to the name Spartus Corporation.

Cameras

New York: Utility Mfg. Co.

Chicago: Spartus

Notes

  1. McKeown, James M. and Joan C. McKeown's Price Guide to Antique and Classic Cameras, 12th Edition, 2005-2006. USA, Centennial Photo Service, 2004. ISBN 0-931838-40-1 (hardcover). ISBN 0-931838-41-X (softcover). Pages 941–943
  2. An advertisement from May 1940 gives the address of Utility Manufacturing Co., Inc. as 40 West 25th St., New York NY.
  3. For example, here is a Falcon minicam branded "Utility Mfg. Co., Chicago U.S.A.," from Wayne Violette on Flickr.
  4. An example is this November 1946 ad from Popular Photography (Vol. 19, No. 5) page 31. The Spartus camera brand certainly was used following WWII, but perhaps earlier.
  5. Spartus advertisement, Popular Photography magazine, August 1947 (Vol. 21, No. 2) page 12.
  6. The Herold Products manual for the Spartus 620 shows an address of 2110 W. Walnut, Chicago. The Spartus address of 715 W. Lake St. is a couple of miles east of this.

Links


Companies of Chicago (Illinois)
Adams & Westlake | Central Camera Co. | American Advertising and Research Co. | Bernard | Burke & James | Busch | Calumet | Candid | Chicago Aerial | Chicago Camera Co. | Chicago Ferrotype Company | Deardorff | De Vry | Drucker | Galter | Geiss | Herold | Imperial | Kemper | Lennor Engineering Co. | Metropolitan Industries | Monarch | Montgomery Ward | Pho-Tak | QRS Company | Rolls | Sans & Streiffe | Sears | Seymour | Spartus | The Camera Man | United States Camera Co. | Western Camera Manufacturing Co. | Yale | Zar | Zenith
Chicago in depth: The Chicago Cluster‎, a bakelite trust?