Vivitar
Vivitar, perhaps best known as a lens brand image by Chris Lilley (Image rights) |
Vivitar is an American distributor of photographic equipment.
Contents
History
Originally founded as Ponder & Best, Inc., the company was established in Los Angeles in 1938 as a distributor of photographic products by the German immigrants Max Ponder and John Best.[1] Ponder and Best fled to LA from Germany after Hitler rose to power.[2] The pair started out selling photographic equipment from the trunk of their car. Ponder acted as the saleman and Best wrote invoices from the back seat as Ponder retrieved the merchandise from the trunk.[3]
Though not manufacturer itself, Vivitar has sold camera equipment under its own label for much its history and had lenses manufactured to its own design specifications. From the late 1960s through 1970s, Vivitar's success was largely due to their strategy of providing high quality lenses for SLR cameras at prices lower than the major camera manufacturers.[4] By selling lenses in higher volumes, Vivitar believed they could match the quality of the camera maker's lenses at lower cost. Early Vivitar lenses bear the label "P & B Vivitar" referring to the original company name of Ponder & Best. Later lenses were labelled "Vivitar Professional" and later just "Vivitar".
The corporate name was changed to Vivitar Corp. in 1979 based on the success of its leading brand name.[1] Over the years, Vivitar became a multinational manufacturing and marketing company with subsidiaries in Japan, West Germany, France, Canada, the United Kingdom, the Netherlands, Belgium, and Switzerland.[1].
In 1985, Vivitar was purchased by Australian company, Hanimex Group, a subsidiary of Australian real estate developer, Chase Group. The year before Hanimex took over, Vivitar lost five million US dollars. The year after the takeover Vivitar experienced a four million dollar profit. By 1988 Vivitar has reached 100 million US dollars in annual sales.[5] A real estate slump in the late 1980s forced Chase Group to sell several of its business. Vivitar and Hanimex were sold to UK-Based Gestetner PLC (itself owned by Ricoh) in early 1990. In March of 1990, John Bourne was named president of Vivitar.[6] After Gestetner took over, Vivitar shifted it's focus from high-end lenses and flashes, to hand-held, point-and-shoot cameras.[7]
In 1993, Concord Camera Corp, a manufacturer of pocket cameras, attempt to buy Vivitar from Gestetner PLC but was unable to finalize the purchase when increasing financial losses prevented them from coming up with the required cash in time. Concord's President, Victor M. Chernick, was president of Vivitar from 1986 through 1989. At this time Vivitar had 120 employees.[8]
The 1994 Northridge earthquake[9] damaged Vivitar's primary facilities in the San Fernando Valley and caused the loss of product stock. This is said by some to be responsible for the final demise of the Vivitar Series 1 lenses, which were already suffering a decline in sales due to Gestetner's new focus on selling point-and-shoot cameras and Vivitar's decision not to pursue auto-focus technology.[10] Vivitar subsequently moved to Thousand Oak, CA.[11]
On September 30, 1996, Plaza Create Co Ltd of Japan, acquired Vivitar Inc. from Gestetner PLC. In January 1997, President and CEO of Vivitar, Alex Wijnen, announced the company would be split into two divisions: the Photographics and Optics Division, and the Electronics and Digital Imaging Division.[12]
On February 24, 1998 Douglas E. Howe was named president of Vivitar.[13]
The company was bought on November 21, 2006 by Syntax-Brillian Corp.[14] Two years later, after Syntax-Brillian filed for bankruptcy on July 8, 2008, Sakar International acquired the Vivitar brand and intellectual property on August 21, 2008 by. The deal did not include Vivitar's equipment or facilities.[15]
Film cameras
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- Crayola Sport 35
- Vivitar 300Z
- Vivitar 35EE
- Vivitar 35EF
- Vivitar 35EM
- Vivitar 35ES
- Vivitar 400/SL
- Vivitar 450/SLD
- Vivitar A35 Splash Proof
- Vivitar Cosmorex SE
- Vivitar CV35
- Vivitar EF35
- Vivitar EZ Motor Big View
- Vivitar EZ Point 'n Shoot Big View
- Vivitar IC 100
- Vivitar IC 101 Panorama
- Vivitar IC 400
- Vivitar PN2011
- Vivitar PN919
- Vivitar PS25
- Vivitar Point 'N Shoot
- Vivitar R-600
- Vivitar TW 35
- Vivitar V50
- Vivitar V2000
- Vivitar V3800N
- Vivitar V3000s
- Vivitar V4000
- Vivitar V335
- Vivitar VP4550
- Vivitar Vista Tele Motor
- Vivitar Ultra Wide & Slim
- Vivitar XB200
- Vivitar XC-2 (Cosina CSR)
- Vivitar XC-3
- Vivitar XV-1
- Vivitar XV-2
- Vivitar XV-3
- Vivitar XM1K (APS)
- Vivitar Z240
- Vivitar Series 1 320 Z
- Vivitar Series 1 SM80
- Vivitar Series 1 ZM95DB
P&B Lenses
- P&B Anastigmat 50mm f/3.5 enlarger lens
- P&B Anastigmat 75mm f/3.5 enlarger lens
P&B Vivitar Lenses
- P&B Tele Vivitar 135mm f/3.5, Exakta/Topcon mount
- P&B Tele Vivitar 200mm f/3.5, 19 blade iris, Exakta/Topcon mount
- P&B Vivitar Auto 2x Tele converter Model 2A-2, Exakta/Topcon mount
Vivitar Professional Lenses
- Vivitar Professional 135mm f/1.5 T-Mount (rare)
- Vivitar Professional 180mm f/2.8 (rare)
Vivitar Lenses
- Vivitar MC Auto Wide 17mm f/3.5
- Vivitar 19mm f/2.8
- Vivitar 20mm f/3.8
- Vivitar 21mm f/3.8
- Vivitar 24mm f/2.0
- Vivitar Auto 24mm f/2.8 (at least 3 variants)
- Vivitar 28mm f/1.9
- Vivitar 28mm f/2.0 Compact
- Vivitar 28mm f/2.0 Close Focus
- Vivitar Preset Wide 28mm f/2.5
- Vivitar Auto Wide 28mm f/2.5, 67mm filter size
- Vivitar Auto Wide-Angle 28mm f/2.5, 62mm filter size
- Vivitar Preset Wide 28mm f/2.8
- Vivitar Auto Wide Angle 28mm f/2.8
- Vivitar MC Wide Angle 28mm f/2.8, 49mm filter size
- Vivitar Auto Wide 28mm f/2.8 (at least 3 variants)
- Vivitar Auto XV-Zoom 28-50mm f/3.5-4.5
- Vivitar Zoom 28-70mm f/3.5-4
- Vivitar Zoom 28-70mm f/3.5-5.6
- Vivitar Zoom 28-70mm f/3.9-4.8
- Vivitar Zoom 28-85mm f/3.5-4.5
- Vivitar Zoom 28-90mm f/2.8-3.5
- Vivitar Zoom 28-200mm f/3.5-5.3
- Vivitar Zoom 28-210mm f/3.5-5.3
- Vivitar Zoom 28-210mm f/3.5-5.6
- Vivitar Macro-Zoom 28-210mm f/3.5-5.6
- Vivitar 35mm f/1.9 Auto Wide-Angle (built by Komine)
- Vivitar Preset Wide 35mm f/2.8
- Vivitar 35mm f/2.8 49mm filter size
- Vivitar 35mm f/2.8 52mm filter size (built by Tokina)
- Vivitar Preset Wide 35mm f/3.5
- Vivitar 35-70mm f/2.8-3.8 MC Macro Focusing Zoom, 55mm filter size
- Vivitar 35-70mm 1:3.5-4.8 Macro Focusing Zoom 52mm
- Vivitar 35-105mm f/3.5 Close Range zoom
- Vivitar 50mm f/1.7
- Vivitar 50mm f/1.9, 49mm filter size
- Vivitar 50mm f/2.0, 49mm filter size
- Vivitar 55mm f/1.2
- Vivitar 55mm f/1.4
- Vivitar 55mm f/2.8
- Vivitar 70-150mm f/3.8 zoom
- Vivitar 70-210mm f/4-5.6 zoom
- Vivitar 70-210mm f/4.5 MC Macro Focusing Zoom, 52mm filter size
- Vivitar SMS 70-210mm f/4.5 MC Macro Focusing Zoom, 6 blade iris, 52mm filter size
- Vivitar SMS 70-210mm f/4.5 zoom, 52mm filter size
- Vivitar 75-205mm f/3.5-4.5 zoom (built by Tokina)
- Vivitar 75-205mm f/3.8 Close Focusing Auto Zoom, 52mm filter size
- Vivitar 75-250mm f/3.8-4.5 zoom
- Vivitar 85mm f/1.8
- Vivitar 85-205mm f/3.8 zoom
- Vivitar 90mm f/2.5
- Vivitar Auto 90mm f/2.5 Macro
- Vivitar Auto 90mm f/2.8 Macro
- Vivitar 90-230mm f/4.5 Close Focus zoom
- Vivitar 100mm f/3.5 Macro
- Vivitar 100mm f/2.8
- Vivitar 105mm f/2.8
- Vivitar 135mm f/2.5
- Vivitar 135mm f/2.8 Auto Telephoto (built by Komine)
- Vivitar 135mm f/2.8, 55mm filter size
- Vivitar 135mm f/2.8 close-focus 1:2 Macro (built by Komine)
- Vivitar 135mm f/2.8 T4 and TX (built by Tokina)
- Vivitar 135mm f/3.5 T4 (built by Tokina)
- Vivitar 135mm f/3.5 (built by Komine)
- Vivitar 180mm f/3.5
- Vivitar 200mm f/3
- Vivitar 200mm f/3.5 (at least 4 variants)
- Vivitar 200mm f/4
- Vivitar 250mm f/4.5
- Vivitar 300mm f/5.5
- Vivitar 300mm f/5.6
- Vivitar 400mm f/5.6
- Vivitar 400mm f/6.3
- Vivitar 500mm f/6.3
- Vivitar 2x macro focusing tele converter MC
- Vivitar Automatic Tele Converter 2x MC Model 2X-4 FL-FD
Vivitar Series I lenses
Vivitar Series I lenses represent the top-tier products in Vivitar history. Most of these were unusual, original designs subcontracted to a variety of lens manufacturers.
Vivitar 600mm f8 Solid Catadioptric Lens image by pointnshoot (Image rights) |
- 19-35mm f/3.5-4.5 (made by Cosina)
- 24-48mm f/3.8 zoom
- 28-90mm f/2.8 zoom
- 28-105mm f/2.8 zoom
- 35-85mm f/2.8 variable focus
- 70-210mm f/3.5 zoom
- 90-180mm f/4.5 Flat Field Macro Zoom
- 28mm f/1.9
- 90mm f/2.5 macro with 1:1 optical converter
- 105mm f/2.5 macro 1:1
- 135mm f/2.3
- 200mm f/3
- 400mm f/4.5 mirror lens
- 450mm f/4.5 mirror lens
- 600mm f/8 Solid Cat mirror lens (Perkin-Elmer mfg.)
- 800mm f/11 Solid Cat mirror lens (Perkin-Elmer mfg.)
Flash units
Vivitar 283 Flash image by Martin Taylor (Image rights) |
- Vivitar Model 265 Auto Thyristor Flash
- Vivitar Model 272 Auto Thyristor Flash
- Vivitar Model 273 Auto Thyristor Flash
- Vivitar Model 283 Auto Thyristor Flash
- Vivitar Model 285 Auto Thyristor Flash
- Vivitar Model 365 Auto Thyristor Flash
Digital cameras
- Vivitar DSC 350
- Vivitar ViviCam 10
- Vivitar ViviCam 10b
- Vivitar ViviCam 20
- Vivitar ViviCam 2655
- Vivitar ViviCam 2775
- Vivitar ViviCam 2795
- Vivitar ViviCam 3200
- Vivitar ViviCam 3305
- Vivitar ViviCam 3315
- Vivitar ViviCam 3330
- Vivitar ViviCam 3340
- Vivitar ViviCam 3345
- Vivitar ViviCam 3350
- Vivitar ViviCam 3355
- Vivitar ViviCam 3500
- Vivitar ViviCam 3540
- Vivitar ViviCam 355
- Vivitar ViviCam 3550
- Vivitar ViviCam 3555T
- Vivitar ViviCam 3610
- Vivitar ViviCam 3615
- Vivitar ViviCam 3620
- Vivitar ViviCam 3625
- Vivitar ViviCam 3630
- Vivitar ViviCam 3632
- Vivitar ViviCam 3635
- Vivitar ViviCam 3640
- Vivitar ViviCam 3655
- Vivitar ViviCam 3665
- Vivitar ViviCam 3675
- Vivitar ViviCam 3695
- Vivitar ViviCam 3705
- Vivitar ViviCam 3715
- Vivitar ViviCam 3725
- Vivitar ViviCam 3730
- Vivitar ViviCam 3735
- Vivitar ViviCam 3740
- Vivitar ViviCam 3745
- Vivitar ViviCam 3746
- Vivitar ViviCam 3750
- Vivitar ViviCam 3755
- Vivitar ViviCam 3765
- Vivitar ViviCam 3815
- Vivitar ViviCam 3825
- Vivitar ViviCam 3826 (aka Vivitar V3826)
- Vivitar ViviCam 3915
- Vivitar ViviCam 3930
- Vivitar ViviCam 3935
- Vivitar ViviCam 3945s
- Vivitar ViviCam 40
- Vivitar ViviCam 4000
- Vivitar ViviCam 4100
- Vivitar ViviCam 5
- Vivitar ViviCam 50
- Vivitar ViviCam 55
- Vivitar ViviCam 60
Notes
- ↑ 1.0 1.1 1.2 Company outline of the Vivitar UK website (Web Archive version, 31 May 2007).
- ↑ Yet Another Buyer Sets its Sights on Vivitar
- ↑ Vivitar Clicking Away at 50
- ↑ Vivitar Clicking Away at 50
- ↑ Yet Another Buyer Sets its Sights on Vivitar
- ↑ [1]
- ↑ Yet Another Buyer Sets its Sights on Vivitar
- ↑ Yet Another Buyer Sets its Sights on Vivitar
- ↑ Wikipedia: 1994 Northridge Earthquake
- ↑ MFlenses: Previous Vivitar Techs
- ↑ LA Times: The Road to Recovery: Brick by Brick
- ↑ Vivitar Splits into 2
- ↑ Douglas E. Howe Named President of Vivitar Corp
- ↑ Company history of the Syntax-Brillian website (Web Archive version, 22 August 2007).
- ↑ News release at the Vivitar website.
Bibliography
- Wolf, John C. The Vivitar Guide. ISBN 9780871650658.
Links
In English:
- Vivitar official website
- Company history of the Syntax-Brillian official website (Web Archive version, 22 August 2007)
- Company outline of the Vivitar UK website (Web Archive version, 31 May 2007)
- Who Made that Vivitar Lens? article by Steve Gandy at Cameraquest
- Vivitar Series I by Robert Monaghan at Manual Focus Lenses
- Photographs by the Vivitar 28/2.5 and Vivitar 300/3.5 at Manual Focus Lenses
- Vivitar film camera instruction manuals at Orphancameras.com
- Vivitar's flash unit instruction manuals
In French: