Asanuma Shōkai Co., Ltd is a Japanese distributor of photographic equipment.
|Asanuma logo (modern)|
image by steevithak (Image rights)
|Asanuma logo (older)|
image by tokyogaz (Image rights)
|Asanuma field camera, lens by E Baiser, Paris|
image by tokyogaz (Image rights)
|Asanuma Shōkai, catalog dated July 1938|
See also Asanuma Shashinki-ten.
image by rebollo_fr (Image rights)
Asanuma Shōkai is a Japanese distributor of photographic equipment. The company's name is usually rendered in English as Asanuma & Co, Ltd.. It manufactured its own large-format studio or field cameras, and also some amateur cameras in the 1910s and 1920s. Today it is best known for its range of accessories sold under the brand King (キング).
The shop was founded by Asanuma Tōkichi (浅沼藤吉) in 1867 or 1871, depending on the sources. The company's modern website cites 1871 as the officially recognized date of founding. By 1901, the company was called Asanuma Shōten (浅沼商店), and the address was Nihonbashi-ku Honchō 2-chōme in Tokyo (東京日本橋区本町二丁目).  Some years later, its name was changed to Asanuma Shōkai (浅沼商会, i.e. Asanuma trading company). It sold the Eagle plate folders around 1915 and the Focal Happy at some later date. It was certainly the owner of the Happy (ハッピー) brand, later used on the Happy plate folder made by Molta. In the mid-1920s, the catalogue of the company contained imported cameras only, except for a few field cameras.
The brand name King (キング) was already in use in the mid-1930s for various accessories, such as an exposure table, an accessory rangefinder or tripods.
From c.1933, Asanuma distributed the Happy and the various Minolta models of the Molta company, later Chiyoda Kōgaku Seikō. It apparently had the exclusive right to sell these cameras until the end of the second world war. After the war it still appears as an authorized dealer of the Minolta cameras, until at least as late as 1952, often together with Misuzu Shōkai.
Asanuma also distributed the Congo lenses of Yamasaki, whose founder was a former employee of the company. The Congo lenses appear in wartime Asanuma catalogues, and the company was still an authorized dealer of Yamasaki in 1959–60. At the same era, it was also advertising Taron products; its main address was Chūō-ku Nihonbashi Takarachō 3–3 (中央区日本橋宝町3–3) in central Tokyo.
Today (2008), the company sells many accessories under its own King brand. The headquarters is in the Nihonbashi Building.
|Asanuma & Co. field camera, c.1920s|
images by Geoff Harrisson (Image rights)
|Asanuma King model Kō, kabine-size.|
Pictures by Rafael A. Garcia. (Image rights)
|The nameplate reads Asanuma Shōkai, King and Kō-gō (i.e. model Kō).|
Picture by Rafael A. Garcia. (Image rights)
|Asanuma Auto-Tele 1:2.8 135mm Lens|
image by Hans Kerensky (Image rights)
Fixed-mount lenses for 35mm cameras. These were available in Canon, Nikon, Minolta, Olympus, Konica, Pentax, Contax/Yashica, and Fujica X mounts.
- King 24mm f/2.8, filter size 52mm
- King 28mm f/2.8, filter size 52mm
- King 135mm f/2.8, filter size 55mm
- King 200mm f/3.3, filter size 62mm
- King 300mm f/5.6
- King 28-50mm f/3.5-4.5 zoom, filter size 55mm
- King 28-80mm f/3.5-4.5 zoom, filter size 62mm
- King 35-100mm f/3.5-4.3 zoom, filter size 55mm
- King 55-225mm f/3.5-4.5 zoom, filter size 55mm
- King 70-210mm f/3.8 zoom, filter size 58mm
- King 75-200mm f/4.5 zoom, filter size 52mm
- King 80-200mm f/4.5 zoom, filter size 52mm
- King 100-300mm f/5.6 zoom, filter size 55mm
|Advertisement by Asanuma in Ars Camera April 1922.|
|June 1924 Asanuma catalogue: front cover, field cameras, and back cover.|
Scans by A. Apra. (Image rights)
|Advertisement by Asanuma in Asahi Camera February 1930.|
|Advertisements by Asanuma in Asahi Camera June 1932. (Image rights)|
|Advertisement by Asanuma in Shashin Salon January 1934. (Image rights)|
|January and February 1936||April 1936|
|Advertisements by Asanuma in Asahi Camera, for the Foth Derby and Foth-Flex. (Image rights)|
|Leaflet dating c.1936 for the Minolta and Happy range and King products. (Image rights)|
|Last page and back cover of the July 1938 Asanuma catalogue. Scans courtesy of A. Apra. (Image rights)|
|Cover, back cover and addresses of the October 1941 Asanuma catalogue. (Image rights)|
- Asanuma & Co., Ltd. website: company history
- The June 1901 catalogue of Asanuma Shōten, available in electronic form at the National Diet Library, contains a portrait of Asanuma Tōkichi on this page and says "Established 1867" on this page. — Lewis, p.4, and the company's official history page say that the shop was founded in 1871 by "Asanuma Tokichi".
- 淺沼商店 in older orthography.
- 淺沼商店 in older orthography. Source: June 1901 catalogue of Asanuma Shōten, available in electronic form at the National Diet Library. This document contains a picture of the shop's building on this page, and various pictures of the show rooms and manufacturing departments on the following pages.
- 淺沼商會 in older orthography.
- Lewis, p.24.
- Asanuma Shōkai. Shashin kikai zairyō mokuroku, June 1924.
- Oldest appearance observed so far: advertisement in Shashin Salon January 1934.
- Yamasaki history page (archived); Inoue, p.130; Baird, p.59.
- Asanuma Shōkai. Shashinki to zairyō, October 1941.
- Advertisement for the Congo lenses published in Asahi Camera Annual '60.
- March 1959 advertisement reproduced in Kokusan kamera no rekishi, p.254.
- The exact address is Tōkyō-to Chūō-ku Nihonbashi 1–2–8 Nihonbashi Building 5th–6th floors (東京都中央区日本橋1丁目2番8号ニホンバシビル5階･6階), according to the official company profile.
- Kō (甲) is the first character of a sequence used to count from one to ten. See this Wikipedia page.
- Camerart Photo Trade Directory, 1985 Edition, CameraArt, Inc.
- Ars Camera. Advertisement by Asanuma Shōkai in April 1922. No page number.
- Asahi Camera. Advertisements by Asanuma Shōkai:
- February 1930, p.A3;
- June 1932, pp.A18 and A19;
- January 1936, p.A7;
- February 1936, p.A7;
- April 1936, p.A7.
- Asahi Camera Annual '60 (アサヒカメラ年鑑'60). Tokyo: Asahi Shinbun-sha, February 25, 1960. Advertisement by Yamasaki Kōgaku Kenkyūjo. No page number.
- Asanuma Shōkai. Shashin kikai zairyō mokuroku (写真機械材料目録, Catalogue of photographic equipment and supplies). Catalogue dated June 1924. Document partly reproduced in this Flickr album by Rebollo_fr.
- Asanuma Shōkai. Shashinki to zairyō (写真機と材料, Cameras and supplies). Catalogue dated October 1941. Document partly reproduced in this Flickr set by Rebollo_fr.
- Asanuma Tōkichi (浅沼藤吉). Shashin kikai oyobi yakuhin shashinban oyobi sekiban kigu zukai mokuroku (写真機械及薬品写真版及石版器具図解目録, Illustrated catalogue of photographic materials, chemicals and lithography tools). Tōkyō: Asanuma Shōten (浅沼商店), June 1901. Available in electronic form at the National Diet Library.
- Leaflet for the Minolta and Happy range and King accessories, dating c.1936. Danzen kesshutsu shita kokusan kamera (断然傑出した国産カメラ, Definitely excellent Japan-made cameras). Document owned by A. Apra and reproduced in this Flickr album by Rebollo_fr.
- Shashin Salon. Advertisement by Asanuma Shōkai in January 1934. No page number.
- Asahi Camera (アサヒカメラ) editorial staff. Shōwa 10–40nen kōkoku ni miru kokusan kamera no rekishi (昭和10–40年広告にみる国産カメラの歴史, Japanese camera history as seen in advertisements, 1935–1965). Tokyo: Asahi Shinbunsha, 1994. ISBN 4-02-330312-7.
- Baird, John R. The Japanese Camera. Yakima, WA: Historical Camera Publications, 1990. ISBN 1-879561-02-6. P.59.
- Inoue, Mitsuo (井上光朗). "Shashin renzu no yoake. Renzu-ya Funsenki" (写真レンズの夜明け・レンズ屋奮戦記, Dawn of the photographic lens — Fierce war tales between lens shops). Kamera Rebyū: Kurashikku Kamera Senka (カメラレビュー クラシックカメラ専科) / Camera Review: All about Historical Cameras no.14, October 1989. No ISBN number. Rikō kamera no subete (リコーカメラのすべて, special issue on Ricoh). Pp.128–132.
- Lewis, Gordon, ed. The History of the Japanese Camera. Rochester, N.Y.: George Eastman House, International Museum of Photography & Film, 1991. ISBN 0-935398-17-1 (paper), 0-935398-16-3 (hard).
- McKeown, James M. and Joan C. McKeown's Price Guide to Antique and Classic Cameras, 12th Edition, 2005-2006. USA, Centennial Photo Service, 2004. ISBN 0-931838-40-1 (hardcover). ISBN 0-931838-41-X (softcover). P.85.