Pentax Q

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Announced in 2011, the Pentax Q is an entirely new interchangeable-lens digital camera system. Its surprisingly tiny dimensions are made possible through using a sensor size more typically found in compact point & shoots, roughly 6×4.5 mm (cryptically known as 1/2.3" by industry convention).

The the Q has a somewhat retro-styled magnesium alloy body; the sensor is a back illuminated 12-megapixel type (likely from Sony). Along with this, Pentax offered a fast standard f/1.9 lens. (Because of the Q's small sensor size, its 8.5 mm focal length equals 47mm in 35mm equivalent terms.) Pentax also introduced a 27.5-83mm (35mm equivalent) f/2.8–4.5 zoom.

In addition, three lenses in the so-called Unique series were offered, as lower-cost "fun" options. A fisheye and a "toy camera" wide or tele lens were perhaps aimed at those attracted to a lo-fi/Lomography aesthetic, but not wishing to give up the convenience of digital.

Other enthusiast-friendly features include the option of raw capture, 1080p video recording, and a flash hot shoe. Viewing is exclusively through a 3" diagonal, 460,000 dot LCD which practically fills the back panel of the camera.