Difference between revisions of "Taiyōdō"

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* {{Lewis}}
 
* {{Lewis}}
 
* {{NSKT1000}} Advertisements on p.84, corresponding to p.6 of the April 20, 1948 issue.
 
* {{NSKT1000}} Advertisements on p.84, corresponding to p.6 of the April 20, 1948 issue.
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* {{FAR}} Advertisements by [[Taiyōdō]] in December 1949 (p.2) and May 1950 (p.2).
  
 
== Links ==
 
== Links ==

Revision as of 16:09, 12 October 2008

2459592816_4fbed01ba9_m_d.jpg
Advertisement by Taiyōdō in Ars Camera February 1949. (Image rights)

Taiyōdō (太陽堂) was a Japanese company based in Tokyo. It was already active as a camera distributor in late 1947.[1] From 1948, its manufacturing branch Taiyōdō Kōki K.K. (太陽堂光機㈱) made the Meteor subminiature camera taking 17.5mm film, soon followed by the Vestkam, Epochs and Beauty 14, and by the Spy 16 and Beauty 16 using 16mm film. At about the same time, Taiyōdō was distributing the Gelto 3×4cm camera, the Semi Gelto and other Gelto products, and was using the Planet brand for various accessories.[2] Both the manufacturing and sales companies had an address in Jinbōchō (Tokyo); they would appear as separate companies until 1951.[3]

In mid-1950, the company released the first Beauty Six model. This camera was released later the same year as the Frank Six by Tōsei Kōki; it is not known if the production was transferred to Tōsei or if it produced the camera from the start as a subcontractor of Taiyōdō. The Beautyflex TLR was released by Taiyōdō Kōki in late 1950 or early 1951. Until 1951, K.K. Taiyōdō and Taiyōdō Kōki K.K. appear as.[4] From 1952 or 1953, the sales company was merged into the manufacturing company Taiyōdō Kōki K.K., and the factory was moved to Shimizuchō,[5] the sales department remaining in Jinbōchō.

Taiyōdō went bankrupt in September 1957.[6] It was revived as Beauty Camera K.K. (ビューティカメラ㈱) in 1958, with a new address in Kayabachō.[7] The company moved to a new location in Edobashi in 1959 or 1960,[8] then again in Miyamotochō by 1962.[9] The trace of the company is lost after 1963.

Camera list


Clockwise from top left: Beauty Beaumat, Lightmatic 1, Light O Matic 111 and Lightmatic ll

6×6 TLR

6×6 SLR

6×6 folders

35mm viewfinder and rangefinder

728345468_39f3637847_m.jpg
Vestkam by Rick Soloway. (Image rights)

17.5mm film

16mm film


Other

  • Gelto flashgun[10]
  • Planet rollfilm holder (6×9cm and 6×6cm)[11]
  • Planet filters[12]
  • Planet lens caps[12]

Notes

  1. ↑ Advertisement by Taiyōdō in the October 1947 issue of Ars Camera, observed in an online auction.
  2. ↑ Advertisements on p.6 of Nihon Shashin Kōgyō Tsūshin April 20, 1948, reproduced on p.84 of Hyaku-gō goto jūkai no kiroku, and advertisement in Kohga Gekkan May 1948, reproduced in Awano, p.5 of Camera Collectors' News no.239.
  3. ↑ The manufacturing company was at Chiyoda-ku Kanda Jinbōchō (千代田区神田神保町) 1–12, and the sales company was at the Jinbōchō crossing. Source: advertisements dated April 1948 to July 1951 reproduced in this page, in Kokusan kamera no rekishi, pp.166–7 and 200, in Hyaku-gō goto jūkai no kiroku, p.84, and in Awano, p.6 of Camera Collectors' News no.239.
  4. ↑ Advertisements dated January to July 1951 reproduced in Kokusan kamera no rekishi, pp.166–7.
  5. ↑ The address was Itabashi-ku Shimura Shimizuchō (板橋区志村清水町) 366. Source: advertisements dated from July 1953 to December 1955 reproduced in Kokusan kamera no rekishi, pp.166–9.
  6. ↑ Lewis, p.104.
  7. ↑ Compare the advertisements dated December 1957 (Taiyōdō Kōki) and October 1958 (Beauty Camera) reproduced in Kokusan kamera no rekishi, pp.269 and 270. The new address was Nihonbashi Kayabachō (日本橋茅場町) 1–18. Source: advertisements dated October and December 1958 and February 1959, reproduced in Kokusan kamera no rekishi, p.270.
  8. ↑ The new address was 日本橋江戸橋 1–15. Source: advertisement dated November 1960 reproduced in Kokusan kamera no rekishi, p.270.
  9. ↑ The new address was 日本橋江戸橋 1–15. Source: advertisements dated July 1962 and September 1963, reproduced in Kokusan kamera no rekishi, p.270.
  10. ↑ Advertisement in Kohga Gekkan May 1948, reproduced in Awano, p.5 of Camera Collectors' News no.239.
  11. ↑ Advertisement on p.6 of Nihon Shashin Kōgyō Tsūshin April 20, 1948, reproduced on p.84 of Hyaku-gō goto jūkai no kiroku, and advertisement in Kohga Gekkan May 1948, reproduced in Awano, p.5 of Camera Collectors' News no.239.
  12. ↑ 12.0 12.1 Advertisement on p.6 of Nihon Shashin Kōgyō Tsūshin April 20, 1948, reproduced on p.84 of Hyaku-gō goto jūkai no kiroku.

Bibliography

  • Ars Camera. Advertisement by Taiyōdō in February 1949, p.2.
  • Asahi Camera (アサヒカメラ) editorial staff. Shōwa 10–40nen kōkoku ni miru kokusan kamera no rekishi (昭和10–40年広告にみる国産カメラの歴史, Japanese camera history as seen in advertisements, 1935–1965). Tokyo: Asahi Shinbunsha, 1994. ISBN 4-02-330312-7.
  • Awano Mikio (粟野幹男). "Meteōru, Besutokamu, Epokkusu" (メテオール、ベストカム、エポックス, Meteor, Vestkam, Epochs). In Camera Collectors' News no.239 (May 1997). Nishinomiya: Camera Collectors News-sha. (Shows reproductions of advertisements placed by Taiyōdō.)
  • Lewis, Gordon, ed. The History of the Japanese Camera. Rochester, N.Y.: George Eastman House, International Museum of Photography & Film, 1991. ISBN 0-935398-17-1 (paper), 0-935398-16-3 (hard).
  • Nihon Shashin Kōgyō Tsūshin (日本写真興業通信). Hyaku-gō goto jūkai no kiroku (百号ごと十回の記録, Ten records, every hundred issues). Tokyo: Nihon Shashin Kōgyō Tsūshin Sha (日本写真興業通信社), 1967. No ISBN number. Advertisements on p.84, corresponding to p.6 of the April 20, 1948 issue.
  • Photo Art Advertisements by Taiyōdō in December 1949 (p.2) and May 1950 (p.2).

Links

  • Cameras at www.collection-appareils.fr
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