Prince Flex

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Japanese 6×6 TLR
Prewar and wartime models (edit)
6×6cm Elmoflex | First Reflex | Kiko Flex | Lyra Flex | Minoltaflex | Minoltaflex Automat | Minoltaflex military prototype | Nōman Flex | Ostenflex | Prince Flex | Ricohflex (original) | Ricohflex B | Rollekonter | Roll-o-Frex | Rorter Ref | Rorterflex | Sakura-flex | Simpuflex | Starflex | Taroflex | Valflex | Yokusanflex
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This is a work in progress.

The Prince Flex is a Japanese 6×6 TLR, made by Neumann & Heilemann, then by Fujimoto Shashinki Seisakusho and distributed by Fukada Shōkai from 1937 to 1939.

This camera has no design feature in common with the Princeflex camera made by Tōyō Seiki Kōgaku, then Cosmo Camera in the 1950s. (See the Prince page for a discussion of the various cameras with that name.)

Description

To be reworked.

The Prince Flex looks somewhat like the first Ikoflex "coffee can" model, with a hexagonal front standard. The focusing is done by moving this front standard back and forth. Some sources say that it is controlled by a lever driving a helicoid;[1] however the pictures show no focusing lever but a knob placed on the photographer's left. (The mention of a lever and helicoid is perhaps a confusion with the Ikoflex which has such a lever underneath the front standard.) The film advance is driven by a knob on the right and controlled by red window.

There is a X-shaped rib on the viewing hood, with a small plate at the centre, inscribed Prince Flex. There is another nameplate engraved Neumann & Heilemann at the top of the front plate. The serial number is written above the viewing lens, again on a small plate attached by two screws.

The Prince Flex has a Neotar 7.5cm f/4.5 four-element taking lens and a Radionar 7.5cm f/3.5 viewing lens, both made by Neumann & Heilemann and mounted on this camera only.[2] The shutter is a Perfekt (1–300, B, T) by the same company. The shutter plate is inscribed NEUMANN HEILEMANN at the top and PERFEKT at the bottom, and has an NH logo on the right. This shutter was specially made for the Prince Flex, and was advertised as patterned after the Compur.[3]

Maker

The Prince Flex was developed by the company Neumann & Heilemann in 1937, perhaps from an order by the distributor Fukada Shōkai. It is said that the body casting was bought to a sub-contractor, and that the assembly took place in the Takagi plant.[4] This is the origin of the Neumann & Heilemann marking visible on the camera. The company reportedly had much difficulty to cut the focusing helices and to properly assemble the camera, and at least part of the process was finally transferred elsewhere.[5]

The company Neumann & Heilemann was absorbed in September 1937 by Fujimoto Shashinki Seisakusho, and the Takagi plant became Fujimoto's Mukogawa plant.[6] (Fujimoto was the maker of the Semi Prince folder, which was distributed by Fukada too.) The production of the former Neumann & Heilemann products (including the Prince Flex) continued undisturbed, and the former company name and NH logo were retained in the markings.

All the advertisements seen so far were placed by the distributor Fukada Shōkai.[7] Some of them have a stylized P.C.W. logo, standing for "Prince Camera Works", a dummy name used by Fukada for advertising purpose (see Fukada and Camera Works).[8] None mentions the manufacturer Neumann & Heilemann or Fujimoto.

The new products column in Asahi Camera September 1937 attributes the camera to Fukada Shōkai, and an article in the November 1937 issue of the same magazine says that the camera was "the first product released to commemorate the merge of Neumann & Heilemann with the Prince camera factory", actually corresponding to the Fujimoto company.[9]

First Japanese 6×6 TLR

The Prince Flex was the first Japanese 6×6 TLR, announced in summer 1937, before the Minoltaflex (December). The first advertisement appeared in Asahi Camera in August, and the camera was featured in the new products column of the same magazine in September.[10] (One source says that the camera was released in July, but no original document has been found to confirm this.)[11] Tanimura Yoshihiko says that the announce of the camera was precipitated by the news that the Minoltaflex would be released soon.[12] It seems that the camera was not really ready for production, hence the problems met by the company.

A year previously, the 4.5×6 Hansa Rollette Ref had been the first TLR-shaped Japanese camera, but the viewing lens was not used for focusing.[13] The 4.5×6 Roll Light Ref was released in January 1937 but it is not entirely clear if it is a real TLR or a pseudo TLR.[14]

Advertisements and other documents

The earliest advertisement, in the August 1937 issue of Asahi Camera, gives the price of ¥165.[15] The new products column of the following month's issue repeats the same price, and mentions 1/200 top speed, perhaps by mistake.[16] The advertisement published in the same September issue gives no price, and offers the camera along with the Semi Prince II.[17]

Advertisements published in Asahi Camera November 1937, February and July 1938, and January 1939, give the price of ¥198.[18] The last reported advertisement for the Prince Flex is dated April 1939.[19]

It seems that the contract between the manufacturer Fujimoto and the distributor Fukada was rescinded in late 1939 or early 1940; the Semi Prince was then transformed into the Semi Sport,[20] and the Prince Flex was certainly completely abandoned at the time. The camera is not in the official list of set prices compiled in October 1940 and published in January 1941, presumably because it was no longer sold.[21]

Actual examples

To be reworked.

The actual examples slightly differ by the presence or absence of a lever placed to the side of the hexagonal front standard, on the photographer's left.

The only serial numbers observed so far are 614 and 768.[22]

Notes

  1. See Kokusan kamera no rekishi, p.12 and this page at yume_camera.
  2. Neotar with four elements: Advertisements in Asahi Camera September 1937, August 1938 and January 1939, reproduced in Kokusan kamera no rekishi, p.91, in Tanimura, p.98 of Kurashikku Kamera Senka no.12, and in Awano, pp.8–10 of Camera Collectors' News no.114.
  3. Advertisements in Asahi Camera September 1937, August 1938 and January 1939, reproduced in Kokusan kamera no rekishi, p.91, and in Tanimura, p.98 of Kurashikku Kamera Senka no.12.
  4. Tanimura, p.98 of Kurashikku Kamera Senka no.12, and p.439 of Kokusan kamera no rekishi, based on the testimony of a former employee of the company.
  5. Tanimura, p.439 of Kokusan kamera no rekishi and p.98 of Kurashikku Kamera Senka no.12, based on the testimony of a former employee of the company. It is not entirely clear which part of the process was transferred elsewhere.
  6. Tanimura, p.99 of Kurashikku Kamera Senka no.12 and p.439 of Kokusan kamera no rekishi. A less detailed account of this is given in Watakushi no ni-gan-refu kamera-ten, p.25.
  7. Advertisements reproduced in Kokusan kamera no rekishi, p.91, in Awano, pp.8–10 of Camera Collectors' News no.114, and in Tanimura, p.98 of Kurashikku Kamera Senka no.12.
  8. P.C.W. logo: advertisements dated September and November 1937 reproduced in Kokusan kamera no rekishi, p.91 and in Awano, p.9 of Camera Collectors' News no.114.
  9. Articles reproduced in Awano, p.7 of Camera Collectors' News no.114. September 1937: 深田商会のプリンスフレックス. November 1937: 古くからルレックス・シャッター等を作っているノイマン・ハイレマン社が、プリンス・カメラ工場と合併した記念とも云うべき第一回作品で. A similar sentence is repeated in Kokusan kamera no rekishi, p.340. Tanimura, p.439 of Kokusan kamera no rekishi, says that this was only a pretext.
  10. Kokusan kamera no rekishi, p.340.
  11. July: The Japanese Historical Camera, p.29 (in Japanese and English); Japanese-only version in this page of the JCII.
  12. Tanimura, p.439 of Kokusan kamera no rekishi.
  13. The Japanese Historical Camera, p.23 (in Japanese and English); Japanese-only version in this page of the JCII.
  14. Date: Kokusan kamera no rekishi, p.342, and this page of the JCII.
  15. Advertisement reproduced in Awano, p.8 of Camera Collectors' News no.114, and in Tanimura, p.98 of Kurashikku Kamera Senka no.12 (where it is wrongly dated August 1938).
  16. Column reproduced in Awano, p.7 of Camera Collectors' News no.114.
  17. Advertisement reproduced in Kokusan kamera no rekishi, p.91.
  18. Advertisements reproduced in Awano, pp.9–10 of Camera Collectors' News no.14, and in Kokusan kamera no rekishi, p.91.
  19. Kokusan kamera no rekishi, p.340.
  20. Tanimura, p.51 of Kurashikku Kamera Senka no.11.
  21. "Kokusan shashinki no kōtei kakaku".
  22. No.614: example pictured in Watakushi no ni-gan-refu kamera-ten, p.25 and in Kokusan kamera no rekishi, p.12. No.768: example observed in an online auction. The example pictured in Sugiyama, item 2019, has a different, illegible, three-digit serial number.

Sources / further reading

  • Asahi Camera (アサヒカメラ) editorial staff. Shōwa 10–40nen kōkoku ni miru kokusan kamera no rekishi (昭和10–40年広告にみる国産カメラの歴史, Japanese camera history as seen in advertisements, 1935–1965). Tokyo: Asahi Shinbunsha, 1994. ISBN 4-02-330312-7. Item 229. (See also the advertisement for item 228, the picture on p.12 and the interview of Tanimura Yoshihiko on p.439.)
  • Awano Mikio (粟野幹男). "Purinsufurekkusu" (プリンスフレックス, Prince Flex). In Camera Collectors' News no.114 (December 1986). Nishinomiya: Camera Collectors News-sha.
  • "Kokusan shashinki no kōtei kakaku" (国産写真機の公定価格, Set prices of the Japanese cameras), listing Japanese camera production as of October 25, 1940 and setting the retail prices from December 10, 1940. Published in Asahi Camera January 1941 and reproduced in Shōwa 10—40nen kōkoku ni miru kokusan kamera no rekishi (昭和10〜40年広告にみる国産カメラの歴史, Japanese camera history as seen in advertisements, 1935—1965). Tokyo: Asahi Shinbunsha, 1994. ISBN 4-02-330312-7. Pp.108—9. The Prince Flex does not appear in this list.
  • Lewis, Gordon, ed. The History of the Japanese Camera. Rochester, N.Y.: George Eastman House, International Museum of Photography & Film, 1991. ISBN 0-935398-17-1 (paper), 0-935398-16-3 (hard). Pp.39 and 54 (brief mentions only).
  • McKeown, James M. and Joan C. McKeown's Price Guide to Antique and Classic Cameras, 12th Edition, 2005-2006. USA, Centennial Photo Service, 2004. ISBN 0-931838-40-1 (hardcover). ISBN 0-931838-41-X (softcover). P.331.
  • The Japanese Historical Camera. 2nd ed. Tokyo: JCII Camera Museum, 2004. P.23.
  • Sugiyama, Kōichi (杉山浩一); Naoi, Hiroaki (直井浩明); Bullock, John R. The Collector's Guide to Japanese Cameras. 国産カメラ図鑑 (Kokusan kamera zukan). Tokyo: Asahi Sonorama, 1985. ISBN 4-257-03187-5. Item 2019.
  • Tanimura Yoshihiko (谷村吉彦). "Neumann & Heilemann: kieta ashiato, Minoruta setsuritsu to sono ato no karera wo otte" (Neumann & Heilemann 消えた足跡・ミノルタ設立とその後の彼等を追って, On the traces of Neumann & Heilemann at the founding of Minolta and afterwards.) Kamera Rebyū: Kurashikku Kamera Senka (カメラレビュー クラシックカメラ専科) / Camera Review: All about Historical Cameras no.12, October 1988. No ISBN number. Minoruta kamera no subete (ミノルタカメラのすべて, special issue on Minolta). Pp.96–9.
  • Tanimura Yoshihiko (谷村吉彦). "Semi Purinsu kara Rakku made — Takahashi Kenzō shi ni kiku." (セミプリンスからラックまで・高橋健三氏にきく, "From the Semi Prince to the Luck — Asking Takahashi Kenzō") Kamera Rebyū: Kurashikku Kamera Senka (カメラレビュー クラシックカメラ専科) / Camera Review: All about Historical Cameras no.11, March 1988. No ISBN number. Shirarezaru kamera (知られざるカメラ, special issue on unknown cameras). Pp.50–1. Based on an interview of Takahashi Kenzō, former CEO of Fujimoto, who entered the company in 1934.
  • Watakushi no ni-gan-refu kamera-ten (私の二眼レフカメラ展, Exhibition of twin lens reflex cameras). Tokyo: JCII Camera Museum, 1992. (Exhibition catalogue, no ISBN number.) P.25.

Links

In Japanese: