Gen
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Gen
Gen was a name used by Taiyōdō Kōki K.K. to rebrand some of their rebadged cameras.
Two Gen models are known: the Gen-flex and Gen 35.
- The Gen-flex was a TLR, and a copy of the Wardflex (metal) made for Montgomery Ward, which was in turn based on the Beautyflex T.
- The Gen 35 was an f/3.2 35mm viewfinder, and a hybrid combination of the Milo 35 made for Miller Outcalt and the Ward 35 made for Montgomery Ward, which were both based on the Beauty 35. The variant appears to have been sold in Canada, a couple of years after the launch of its relatives. Some sellers bundled the Gen 35 with a light meter, flash gun and gadget bag, and offered the package for sale for $56.95.
Notes
- Rebadged equipment is produced by the original manufacturer, but the product or model names are changed by the maker to be sold by other distributors. Rebadged equipment may be duplicates of the original, or may have cosmetic or specification changes made to meet the distributors' requirements.
- Rebranded equipment is identical cameras with changed names made to be sold by the manufacturer themselves in different markets.
Links
- Gen-flex at Barry Togoods TLR Cameras Website
- Gen 35 at Taiyodo Koki and the Beauty Camera Company
- Department Store "Simpson's" advertisement for the Gen 35 Camera Kit in the 19th July 1957 edition of the Saskatchewan Leader-Post (via Goole book search)
- "Excelo Photo Co" advertisement for the Gen 35 in the 18th August 1958 edition of the Saskatchewan Leader-Post (via Goole book search)
