Asanuma Shōkai

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Asanuma Shōkai (浅沼商会,[1] i.e. Asanuma trading company) was a Japanese distributor founded in 1871 by Asanuma Tokichi.[2] It sold the Eagle plate folders around 1915[3] and the Focal Happy at some later date. It was certainly the owner of the Happy brand, later used on the Happy plate folder made by Molta.

Asanuma distributed the various Minolta models of the Molta and later the Chiyoda Kōgaku company. It apparently had the exclusive right to sell these cameras from at least as early as 1936 to the second world war. After the war it still appears as an authorized dealer of the Minolta cameras, until at least as late as 1952, often together with Misuzu Shōkai. It was still in existence in 1959–60 and advertised Taron and King products; its main address at the time was Chūō-ku Nihonbashi Takarachō 3–3 (中央区日本橋宝町3–3) in central Tokyo.[4]

Asanuma also distributed the Congo lenses of Yamasaki, whose founder was a former employee of the company.[5] The Congo lenses appear in wartime Asanuma catalogues,[6] and the company was still an authorized dealer of Yamasaki in 1960.[7]

Notes

  1. 淺沼商會 in older orthography.
  2. Lewis, p. 4.
  3. Lewis, p. 24.
  4. March 1959 advertisement reproduced in Kokusan kamera no rekishi, p.254; 1960 advertisement published in Asahi Camera Annual '60.
  5. Yamasaki history page; Inoue, p.130; Baird, p.59.
  6. Asanuma Shōkai. Shashinki to zairyō, October 1941.
  7. Advertisement for the Congo lenses published in Asahi Camera Annual '60.

Bibliography