Vivitar advertising

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A chronology of Ponder & Best (later Vivitar) advertising and marketing

In the early years, Ponder & Best primarily distributed products branded by other companies. Most ads prior to the late 1960s are ads for well-known camera-maker brands. Starting in the mid-1960s, P&B began marketing products under their own brand name, Vivitar. By the late 1960s all P&B advertising was in support of the Vivitar brand name. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.

Contents

1940s


1950s



1960



1962



1965



1966


1967


1968


1969



1970


1971



1974


1975



1976


1978


1979


1981


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