U.S. Camera

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U.S. Camera was a photography magazine published by U.S. Camera Publishing Corporation between 1938 and 1969.

Contents

History

U.S. Camera was a magazine for professional and amateur photographers published by the U.S. Camera Publishing Corporation. The first issue was Autumn 1938, in a 12 x 12 large-format spiral bound format. By 1940, the magazine had gone from quarterly issues to bi-monthly issues, and soon to monthly issues. Early issues were spiral bound but within it's first decade the magazine switched to the more common form of binding used by conventional magazines. At its peak, U.S. Camera had a circulation of 300,000, exceeded only by Popular Photography. The magazine was the work of Thomas J. Maloney, an advertising executive, poet, and photographer. Maloney later started another popular camera magazine titled Camera 35.[1]

The magazine included how-to articles, equipment reviews, essays by well-known photographers, regular columns on a variety of topics, and letters to the editor. A wide range of photography was published in each issue ranging from current news photos to artistic nudes. Both classified ads and display ads were included.

The editorial content of the magazine include photos and articles from around the world but focused primarily on work by U.S photographers. The magazine collaborated with Ansel Adams on a series of workshops at Yosemite that became known as the Ansel Adams Workshops.[1]

In 1964, U.S. Camera was retitled as U.S. Camera and Travel. In 1969, the magazine was again renamed to Camera and Travel and sold to American Express, who moved the content away from cameras, making it primarily a travel magazine. In 1971 the magazine was renamed yet again to Travel + Leisure under which it continues to be published as of 2012.

U.S. Camera Annuals

Each year between 1935 and 1972 the U.S. Camera Publishing Corp. published a hardbound book titled U.S Camera Annual that combined significant news photos and fine art photos taken that year. The annual differed from typical annual news photography books in that it emphasized the technical nature of the photos likely to be of interest to the photographer rather the news content. Captions typically included information about the photographer, camera settings and lighting conditions.

The U.S. Camera Annuals were intended to replace an older publication known American Annual of Photography, which Thomas Maloney believed to be outdated. Like U.S. Camera magazine, early annuals were spiral bound but most of the later ones use a conventional hard back book binding. The 1941 annual was published as a two-volume slip-cased set. All other annuals were single volumes.

References

  1. 1.0 1.1 Saretzky, Gary, U.S. Camera: A Thomas J. Maloney Chronology, The Photo Review, 2004

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