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Marvel was a house brand label used by the US department store chain Sears in the 1930s and 1940s. This brand was applied to a few rebranded cameras, as well as a wide range of rebranded photographic supplies such as developing chemistry, equipment, light meters, and other products. The brand was also used in part for the Sears house-branded films, which used the name Marvelchrome. Sears continued to market products under the Marvel brand name until just after World War II.