Elega

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Elega-sha (エレガ社) was a Japanese company at the end of the 1930s. Its name appears in a 1938 advertisement for the Semi Elega 4.5×6 folder and the Elega darkroom chemicals.[1] In this advertisement, the address was a postal box in Osaka.

Elega accessories were offered for sale by the distributor by Doi Shōten as early as 1939.[2] After the war, the Elegaflex, Elega-35, Elega enlarger and maybe other Elega items were distributed by Doi Shōten and later Nittō Shashin Yōhin from 1951 to 1954.[3] Doi Shōten certainly bought the name Elega or the company Elega-sha at some early time, or Doi was perhaps the new name of Elega-sha.

Notes

  1. Advertisement dated June 1938 reproduced in Kokusan kamera no rekishi, p. 60.
  2. Advertisement on p.25 of Nihon Shashin Kōgyō Tsūshin, December 15, 1939, reproduced on p.59 of Hyaku-gō goto jūkai no kiroku, and advertisement dated February 1941 reproduced in Kokusan kamera no rekishi, p.104.
  3. Advertisements dated September 1951 to July 1954 reproduced in Kokusan kamera no rekishi, pp.122–3.

Bibliography

  • Asahi Camera (アサヒカメラ) editorial staff. Shōwa 10–40nen kōkoku ni miru kokusan kamera no rekishi (昭和10–40年広告にみる国産カメラの歴史, Japanese camera history as seen in advertisements, 1935–1965). Tokyo: Asahi Shinbunsha, 1994. ISBN 4-02-330312-7.
  • Nihon Shashin Kōgyō Tsūshin (日本写真興業通信). Hyaku-gō goto jūkai no kiroku (百号ごと十回の記録, Ten records, every hundred issues). Tokyo: Nihon Shashin Kōgyō Tsūshin Sha (日本写真興業通信社), 1967. No ISBN number. Advertisement on p.59, corresponding to p.25 of the December 15, 1939 issue.
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