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Centon was the house brand of the UK camera store Jessops, for cameras and accessories including lenses, flash equipment and power winders.[1]

Centon cameras are either re-badged or are clones of older Japanese models - perhaps using the original tooling - but some in newer materials. At least some were made in China.


Name Type Original camera
Centon DF 300 35mm SLR Minolta X-300 or Minolta X-370s or Seagull DF-300
Centon K100 35mm SLR Pentax K1000
Centon K200 35mm SLR
Centon K400 35mm SLR

Centon DF 300, also branded as Carena DF 300 or SX 300[2], and Vivitar V50[3]


  1. The trademark 'Centon' was registered with the US Patent & Trademark Office, serial no. 75559845 on 28 September 1998 by Jessop Group Limited of Leicester, UK, and registered with reg. no. 2833465, and was cancelled on 26 November 2010; search trademarks at the USPTO search page (results page is not linkable).
  2. Carena DF 300 and Carena SX 300 at Kamera-geschichte.de (German)
  3. Vivitar V50 at Collection Appareils