Yamashita

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Yamashita Yūjirō Shōten (山下友治郎商店) is a Japanese company. Its name means "Yamashita Yūjirō Trading", Yamashita Yūjirō being a personal name. This company distributed or acted as authorized dealer for various cameras, among which the Olympus Standard[1]. It sold under its own name a variant of the Tsubasa Super Semi called Rondex[2], as well as a stereo box camera called Sun Stereo, that it perhaps manufactured itself.

The same company later appears as Yamashita Shōten[3] (山下商店, meaning Yamashita Trading), without the first name Yūjirō. The fact that it is the same company is confirmed by the common address[4]. Under that name, it sold and perhaps made cameras and enlargers called Shinko, among which the Shinkoflex, the first Japanese 6×6 SLR.

6×6 viewfinder

  • Shinko Super

6×6 SLR

Notes

  1. Advertisements published in the August and October 1937 issues of Asahi Camera, reproduced in Kokusan kamera no rekishi, p. 62.
  2. Kokusan kamera no rekishi, p. 344.
  3. It is the name that appears on an advertisement for the Shinko Super and Shinko enlargers, published in the February 1942 issue of Shashin Bunka and reproduced in Kokusan kamera no rekishi, p. 74. The Shinkoflex page of the JCII collection gives the name Yamashita Shōkai (山下商会), but that is probably a mistake.
  4. Tōkyō-shi Kōjimachi-ku Kōjimachi 1-chōme (東京市麴町區麴町一丁目)

Bibliography

Links