Difference between revisions of "Vivitar advertising"

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m (→‎1971: new ads)
(Added Category:Advertising (historic))
 
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|image= http://farm6.static.flickr.com/5136/5583619084_6fb4b866b7_n.jpg
 
|image= http://farm6.static.flickr.com/5136/5583619084_6fb4b866b7_n.jpg
 
|image_align= left
 
|image_align= left
−
|image_text= P&B Filter Kits<br/>Jun 1946<br/><small>scan courtesy {{image author|Voxphoto}}</small>
+
|image_text= P&B Filter Kits<br/>Jun 1946
 
|image_by=camerawiki
 
|image_by=camerawiki
 
|image_rights= public domain
 
|image_rights= public domain
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{{br}}
 
{{br}}
 +
 
==1950s==
 
==1950s==
 
{{Flickr_image
 
{{Flickr_image
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|image= http://farm7.staticflickr.com/6073/6120947729_769c0e209f_n.jpg
 
|image= http://farm7.staticflickr.com/6073/6120947729_769c0e209f_n.jpg
 
|image_align=left
 
|image_align=left
−
|image_text= Sankyo 8mm Movie Camera<br/>May 1962, Popular Photography
+
|image_text= Sankyo 8mm Movie Camera<br/>May 1962, Popular Photography<br/>
 
|image_by=camerawiki
 
|image_by=camerawiki
 
|image_rights= public domain
 
|image_rights= public domain
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|image= http://farm9.staticflickr.com/8156/7266863966_dfe2d4f9d7_n.jpg
 
|image= http://farm9.staticflickr.com/8156/7266863966_dfe2d4f9d7_n.jpg
 
|image_align=left
 
|image_align=left
−
|image_text= Mamiya/Sekor SLR<br/>Jan 1966, U.S. Camera
+
|image_text= Mamiya/Sekor SLR<br/>Jan 1966, U.S. Camera<br/>
−
|image_by=Nesster
+
|scan_by=Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
 
{{Flickr_image
 
{{Flickr_image
−
|image_source= http://www.flickr.com/photos/nesster/7439230518/in/pool-1618922@N23/
+
|image_source= http://www.flickr.com/photos/nesster/7439230518/in/pool-camerawiki/
 
|image= http://farm8.staticflickr.com/7271/7439230518_54d8a347df_n.jpg
 
|image= http://farm8.staticflickr.com/7271/7439230518_54d8a347df_n.jpg
 
|image_align=left
 
|image_align=left
−
|image_text= Mamiya/Sekor SLR<br/>Aug 1966, U.S. Camera
+
|image_text= Mamiya/Sekor SLR<br/>Aug 1966, U.S. Camera<br/>
−
|image_by=Nesster
+
|scan_by=Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image= http://farm9.staticflickr.com/8161/7446247720_dc6ea3c0dd_n.jpg
 
|image= http://farm9.staticflickr.com/8161/7446247720_dc6ea3c0dd_n.jpg
 
|image_align=left
 
|image_align=left
−
|image_text= [[Auto_Vivitar_28mm_f/2.8_Chrome_Nose|Vivitar 28mm Chrome Nose]]<br/>Aug 1966, U.S. Camera
+
|image_text= [[Auto_Vivitar_28mm_f/2.8_Chrome_Nose|Vivitar 28mm Chrome Nose]]<br/>Aug 1966, U.S. Camera<br/>
−
|image_by=Nesster
+
|scan_by=Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image=http://farm7.static.flickr.com/6012/5949564631_3e81d677be_n.jpg
 
|image=http://farm7.static.flickr.com/6012/5949564631_3e81d677be_n.jpg
 
|image_align= left
 
|image_align= left
−
|image_text= [[Auto_Vivitar_28mm_f/2.8_Chrome_Nose|28mm f/2.8 Chrome Nose]]<br/>Feb 1967, Modern Photography
+
|image_text= [[Auto_Vivitar_28mm_f/2.8_Chrome_Nose|28mm f/2.8 Chrome Nose]]<br/>Feb 1967, Modern Photography<br/>
−
|image_by= Nesster
+
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image_align= left
 
|image_align= left
 
|image_text= [[Auto_Vivitar_135mm_f/2.8_Chrome_Nose|135mm f/2.8 Chrome Nose]]<br/>Apr 1967
 
|image_text= [[Auto_Vivitar_135mm_f/2.8_Chrome_Nose|135mm f/2.8 Chrome Nose]]<br/>Apr 1967
−
|image_by= Nesster
+
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image= http://farm8.staticflickr.com/7024/6580842949_01cd0c14c0_n.jpg
 
|image= http://farm8.staticflickr.com/7024/6580842949_01cd0c14c0_n.jpg
 
|image_align= left
 
|image_align= left
−
|image_text=[[Vivitar_Professional_135mm_f/1.5|135mm f/1.5 T Mount]]<br/>Aug/Sep 1967 Camera 35
+
|image_text=[[Vivitar_Professional_135mm_f/1.5|135mm f/1.5 T Mount]]<br/>Aug/Sep 1967 Camera 35<br/>
−
|image_by= Nesster
+
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image_align= left
 
|image_align= left
 
|image_text= [[Vivitar_85-205mm_f/3.8_Zoom|85-205mm f/3.8 Zoom]]<br/>1967
 
|image_text= [[Vivitar_85-205mm_f/3.8_Zoom|85-205mm f/3.8 Zoom]]<br/>1967
−
|image_by= Nesster
+
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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  |image=http://farm8.staticflickr.com/7030/6611983949_e85bb243fc_n.jpg
 
  |image=http://farm8.staticflickr.com/7030/6611983949_e85bb243fc_n.jpg
 
  |image_align= left
 
  |image_align= left
−
  |image_text= 135mm f/2.8 Bright Band lens<br/>Apr/May 1968, Camera 35
+
  |image_text= 135mm f/2.8 Bright Band lens<br/>Apr/May 1968, Camera 35<br/>
−
  |image_by= Nesster
+
  |scan_by= Nesster
 
  |image_rights= public domain
 
  |image_rights= public domain
 
  }}
 
  }}
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{{br}}
 
{{br}}
 
==1969==
 
==1969==
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917948099/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7048/6917948099_c594cbbe58_n.jpg
 +
|image_align= left
 +
|image_text= T-4 Lens System Family<br/>1969
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/nesster/7675686872/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7252/7675686872_48da9742ab_n.jpg
 +
|image_align= left
 +
|image_text= T-4 Lens System Family<br/>1969
 +
|image_by= Nesster
 +
|image_rights= public domain
 +
}}
 
{{Flickr_image
 
{{Flickr_image
 
|image_source=http://www.flickr.com/photos/nesster/6678173507/in/pool-camerawiki
 
|image_source=http://www.flickr.com/photos/nesster/6678173507/in/pool-camerawiki
 
|image=http://farm8.staticflickr.com/7015/6678173507_5d355ee47a_n.jpg
 
|image=http://farm8.staticflickr.com/7015/6678173507_5d355ee47a_n.jpg
 
|image_align= left
 
|image_align= left
−
|image_text= Compact 135mm f/2.8 Bright Band<br/>Jan 1969, Modern Photography
+
|image_text= Compact 135mm f/2.8 Bright Band<br/>Jan 1969, Modern Photography<br/>
−
|image_by= Nesster
+
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image=http://farm8.staticflickr.com/7278/7472202918_1de08c33d8_n.jpg
 
|image=http://farm8.staticflickr.com/7278/7472202918_1de08c33d8_n.jpg
 
|image_align= left
 
|image_align= left
−
|image_text= Compact 28mm f/2.5 Bright Band<br/>Apr 1969, Modern Photography
+
|image_text= Compact 28mm f/2.5 Bright Band<br/>Apr 1969, Modern Photography<br/>
−
|image_by= Nesster
+
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image_align= left
 
|image_align= left
 
|image_text= T-4 21mm f/3.8 lens<br/>1969
 
|image_text= T-4 21mm f/3.8 lens<br/>1969
−
|image_by= camerawiki
 
−
|image_rights= public domain
 
−
}}
 
−
{{Flickr_image
 
−
|image_source=http://www.flickr.com/photos/camerawiki/6917948099/in/pool-camerawiki
 
−
|image=http://farm8.staticflickr.com/7048/6917948099_c594cbbe58_n.jpg
 
−
|image_align= left
 
−
|image_text= T-4 Lens System Family<br/>1969
 
 
|image_by= camerawiki
 
|image_by= camerawiki
 
|image_rights= public domain
 
|image_rights= public domain
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|image_align=left
 
|image_align=left
 
|image_text=Vivitar TX family<br/>1970
 
|image_text=Vivitar TX family<br/>1970
−
|image_by=Nesster
+
|scan_by=Nesster
 
|image_rights=pd
 
|image_rights=pd
 
}}
 
}}
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{{br}}
 
{{br}}
 
==1971==
 
==1971==
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/camerawiki/7550176206/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7274/7550176206_e0fd6a6e7e_n.jpg
 +
|image_align=left
 +
|image_text=Vivitar Lenses<br/>Dec 1971, Modern Photography
 +
|image_by=camerawiki
 +
|image_rights=pd
 +
}}
 
{{Flickr_image
 
{{Flickr_image
 
|image_source= http://www.flickr.com/photos/camerawiki/6917945263/in/pool-camerawiki
 
|image_source= http://www.flickr.com/photos/camerawiki/6917945263/in/pool-camerawiki
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|image_align= left
 
|image_align= left
 
|image_text= Vivitar E-Series Enlargers<br/>1971
 
|image_text= Vivitar E-Series Enlargers<br/>1971
−
|image_by= James Ollinger
+
|scan_by= James Ollinger
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image_align=left
 
|image_align=left
 
|image_text=35mm f/1.9 (Komine)<br/>1974
 
|image_text=35mm f/1.9 (Komine)<br/>1974
−
|image_by=Nesster
+
|scan_by=Nesster
 
|image_rights=pd
 
|image_rights=pd
 
}}
 
}}
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|image=http://farm4.staticflickr.com/3379/3238874398_d7b3230792_n.jpg
 
|image=http://farm4.staticflickr.com/3379/3238874398_d7b3230792_n.jpg
 
|image_align=left
 
|image_align=left
−
|image_text=System 35 (220/SL+135mm lens)<br/>Sep 1975, Popular Photography
+
|image_text=System 35 (220/SL+135mm lens)<br/>Sep 1975, Popular Photography<br/>
−
|image_by=Nesster
+
|scan_by=Nesster
 
|image_rights=pd
 
|image_rights=pd
 
}}
 
}}
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|image_align=left
 
|image_align=left
 
|image_text=Vivitar TX family<br/>Sep 1976
 
|image_text=Vivitar TX family<br/>Sep 1976
−
|image_by=Nesster
+
|scan_by=Nesster
 
|image_rights=pd
 
|image_rights=pd
 
}}
 
}}
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|image_align= left
 
|image_align= left
 
|image_text= Vivitar VI Enlarger<br/>1978
 
|image_text= Vivitar VI Enlarger<br/>1978
−
|image_by= James Ollinger
+
|scan_by= James Ollinger
 
|image_rights= fair use
 
|image_rights= fair use
 
}}
 
}}
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|image_align=left
 
|image_align=left
 
|image_text=Vivitar TX family<br/>1979  
 
|image_text=Vivitar TX family<br/>1979  
−
|image_by=Nesster
+
|scan_by=Nesster
 
|image_rights=fair use
 
|image_rights=fair use
 
}}
 
}}
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|image_align= left
 
|image_align= left
 
|image_text= Vivitar 356 Enlarger<br/>1981
 
|image_text= Vivitar 356 Enlarger<br/>1981
−
|image_by= James Ollinger
+
|scan_by= James Ollinger
 
|image_rights= fair use
 
|image_rights= fair use
 
}}
 
}}
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* [http://www.flickr.com/photos/camerawiki/sets/72157629657572465/ 1968-1971 Vivitar ad tear sheets], provided by Bill Swinyard of Vivitar
 
* [http://www.flickr.com/photos/camerawiki/sets/72157629657572465/ 1968-1971 Vivitar ad tear sheets], provided by Bill Swinyard of Vivitar
 
* [http://www.flickr.com/search/?w=80682954@N00&q=vivitar Flickr user Nesster's Vivitar ads]
 
* [http://www.flickr.com/search/?w=80682954@N00&q=vivitar Flickr user Nesster's Vivitar ads]
 +
 +
[[Category: Vivitar]]
 +
[[Category:Advertising (historic)]]

Latest revision as of 11:48, 27 January 2021

A chronology of Ponder & Best (later Vivitar) advertising and marketing

In the early years, Ponder & Best primarily distributed products branded by other companies. Most ads prior to the late 1960s are ads for well-known camera-maker brands. Starting in the mid-1960s, P&B began marketing products under their own brand name, Vivitar. By the late 1960s all P&B advertising was in support of the Vivitar brand name. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.

1940s

5583619084_6fb4b866b7_n.jpg
P&B Filter Kits
Jun 1946
image by camerawiki (Image rights)
6110977957_1aca3c11c5_n.jpg
Rollieflex Cameras
Nov 1949, U.S. Camera
image by camerawiki (Image rights)


1950s

6121493164_f6d3093546_n.jpg
Rollei Cameras
Nov 1956, U.S. Camera
image by camerawiki (Image rights)



1960

6120949079_40aca8df88_n.jpg
Sekonic Exposure Meters
Sep 1960, Modern Photography
image by camerawiki (Image rights)



1962

6120947729_769c0e209f_n.jpg
Sankyo 8mm Movie Camera
May 1962, Popular Photography

image by camerawiki (Image rights)



1965

6121488452_d13913e468_n.jpg
Mamiya/Sekor SLR
May 1965, Popular Photography
image by camerawiki (Image rights)



1966

7266863966_dfe2d4f9d7_n.jpg
Mamiya/Sekor SLR
Jan 1966, U.S. Camera
scanned by Nesster  (Image rights)
7439230518_54d8a347df_n.jpg
Mamiya/Sekor SLR
Aug 1966, U.S. Camera
scanned by Nesster  (Image rights)
7446247720_dc6ea3c0dd_n.jpg
Vivitar 28mm Chrome Nose
Aug 1966, U.S. Camera
scanned by Nesster  (Image rights)


1967

6120940883_e87c522390_n.jpg
Vivitar Speedlights
Feb 1967, Modern Photography
image by camerawiki (Image rights)
5949564631_3e81d677be_n.jpg
28mm f/2.8 Chrome Nose
Feb 1967, Modern Photography
scanned by Nesster  (Image rights)
5980572485_663a8e6869_n.jpg
135mm f/2.8 Chrome Nose
Apr 1967 scanned by Nesster  (Image rights)
6580842949_01cd0c14c0_n.jpg
135mm f/1.5 T Mount
Aug/Sep 1967 Camera 35
scanned by Nesster  (Image rights)
6543062535_93ac3d132e_n.jpg
85-205mm f/3.8 Zoom
1967 scanned by Nesster  (Image rights)


1968

6611983949_e85bb243fc_n.jpg
135mm f/2.8 Bright Band lens
Apr/May 1968, Camera 35
scanned by Nesster  (Image rights)


1969

6917948099_c594cbbe58_n.jpg
T-4 Lens System Family
1969
image by camerawiki (Image rights)
7675686872_48da9742ab_n.jpg
T-4 Lens System Family
1969
image by Nesster (Image rights)
6678173507_5d355ee47a_n.jpg
Compact 135mm f/2.8 Bright Band
Jan 1969, Modern Photography
scanned by Nesster  (Image rights)
7472202918_1de08c33d8_n.jpg
Compact 28mm f/2.5 Bright Band
Apr 1969, Modern Photography
scanned by Nesster  (Image rights)
6917935633_65a8fc9498_n.jpg
85-205mm f/3.8 Zoom Bright Band
Feb 1969, Modern Photography
image by camerawiki (Image rights)
6917946979_b3be0d044b_n.jpg
T-4 28mm f/2.8 lens
Feb 1969
image by camerawiki (Image rights)
6917935141_47556d0825_n.jpg
T-4 21mm f/3.8 lens
1969
image by camerawiki (Image rights)



1970

6917948409_7e593a0af4_n.jpg
T-4 400mm & Family
Dec 1969, Photo Dealer
Jan 1970, Photo Weekly
image by camerawiki (Image rights)
6917947509_38842bdeb5_n.jpg
Vivitar TX family
1970 scanned by Nesster  (Image rights)


1971

7550176206_e0fd6a6e7e_n.jpg
Vivitar Lenses
Dec 1971, Modern Photography
image by camerawiki (Image rights)
6917945263_90b2e3d993_n.jpg
20mm f/3.8 (Komine)
1971, Camera 35
image by camerawiki (Image rights)
6917933781_b024dcd51a_n.jpg
135mm f/2.8 (Komine)
1971? (need citation)
image by camerawiki (Image rights)
6917934341_d48aeb96d4_n.jpg
Komine lens test reports
1971
image by camerawiki (Image rights)
6917938345_ff8e124fab_n.jpg
Vivitar #91 Flash
1971
image by camerawiki (Image rights)
6917939949_3c45e06d84_n.jpg
Vivitar #91 Flash
1971
image by camerawiki (Image rights)
6917937001_cf8dbea944_n.jpg
Vivitar 151 Flash
1971
image by camerawiki (Image rights)
6917938841_e816c8ec23_n.jpg
Vivitar 251 Flash
1971
image by camerawiki (Image rights)
6917940415_285113d6f2_n.jpg
Vivitar 251 Flash
1971
image by camerawiki (Image rights)
7338182762_1d992a61fc_n.jpg
Vivitar 180 Flash
1971
image by camerawiki (Image rights)
6917946487_7820faf4b2_n.jpg
Vivitar 281 Flash
1971
image by camerawiki (Image rights)
7140198353_1705011e31_n.jpg
Vivitar E-Series Enlargers
1971 scanned by James Ollinger  (Image rights)
7338184720_72b5c13aae.jpg
Vivitar E-Series Enlargers
1971
image by camerawiki (Image rights)



1974

475124045_ee87b151f5_n.jpg
35mm f/1.9 (Komine)
Jan 1974, Peterson's Photographic Magazine
image by Bryan Costin (Image rights)
5010896369_c7713e0644_n.jpg
35mm f/1.9 (Komine)
1974 scanned by Nesster  (Image rights)


1975

3238874398_d7b3230792_n.jpg
System 35 (220/SL+135mm lens)
Sep 1975, Popular Photography
scanned by Nesster  (Image rights)



1976

5739704796_49d7a0c5c4_n.jpg
Vivitar TX family
Sep 1976 scanned by Nesster  (Image rights)


1978

7140198349_8103a8989b_n.jpg
Vivitar VI Enlarger
1978 scanned by James Ollinger  (Image rights)


1979

5554902875_eb95a706cc_n.jpg
Vivitar TX family
1979 scanned by Nesster  (Image rights)


1981

7140198339_128f2a3e7d_n.jpg
Vivitar 356 Enlarger
1981 scanned by James Ollinger  (Image rights)


Links

Retrieved from "http://camera-wiki.org/index.php?title=Vivitar_advertising&oldid=203189"