Difference between revisions of "Vivitar advertising"

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A chronology of Ponder & Best (later Vivitar) advertising and marketing
 
A chronology of Ponder & Best (later Vivitar) advertising and marketing
==Introduction==
+
 
In the early years, [[Vivitar|Ponder & Best]] primarily distributed products branded by other companies. Starting in the 1960s, P&B began marketing products under their own brand name, '''Vivitar'''. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.
+
In the early years, [[Vivitar|Ponder & Best]] primarily distributed products branded by other companies. Most ads prior to the late 1960s are ads for well-known camera-maker brands. Starting in the mid-1960s, P&B began marketing products under their own brand name, '''Vivitar'''. By the late 1960s all P&B advertising was in support of the Vivitar brand name. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.
  
 
==1940s==
 
==1940s==
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|image= http://farm6.static.flickr.com/5136/5583619084_6fb4b866b7_n.jpg
 
|image= http://farm6.static.flickr.com/5136/5583619084_6fb4b866b7_n.jpg
 
|image_align= left
 
|image_align= left
|image_text= P&B Filter Kits<br/>Jun 1946<br/><small>scan courtesy {{image author|Voxphoto}}</small>
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|image_text= P&B Filter Kits<br/>Jun 1946
 
|image_by=camerawiki
 
|image_by=camerawiki
 
|image_rights= public domain
 
|image_rights= public domain
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|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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 +
{{br}}
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==1950s==
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{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/camerawiki/6121493164/in/pool-camerawiki
 +
|image= http://farm7.staticflickr.com/6186/6121493164_f6d3093546_n.jpg
 +
|image_align=left
 +
|image_text= Rollei Cameras<br/>Nov 1956, U.S. Camera
 +
|image_by=camerawiki
 +
|image_rights= public domain
 +
}}
 +
 +
 +
{{br}}
 +
 +
==1960==
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/camerawiki/6120949079/in/pool-camerawiki
 +
|image= http://farm7.staticflickr.com/6208/6120949079_40aca8df88_n.jpg
 +
|image_align=left
 +
|image_text= Sekonic Exposure Meters<br/>Sep 1960, Modern Photography
 +
|image_by=camerawiki
 +
|image_rights= public domain
 +
}}
 +
  
 
{{br}}
 
{{br}}
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|image= http://farm7.staticflickr.com/6073/6120947729_769c0e209f_n.jpg
 
|image= http://farm7.staticflickr.com/6073/6120947729_769c0e209f_n.jpg
 
|image_align=left
 
|image_align=left
|image_text= Sankyo 8mm Movie Camera<br/>May 1962, Popular Photography
+
|image_text= Sankyo 8mm Movie Camera<br/>May 1962, Popular Photography<br/>
 
|image_by=camerawiki
 
|image_by=camerawiki
 
|image_rights= public domain
 
|image_rights= public domain
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|image= http://farm7.staticflickr.com/6074/6121488452_d13913e468_n.jpg
 
|image= http://farm7.staticflickr.com/6074/6121488452_d13913e468_n.jpg
 
|image_align=left
 
|image_align=left
|image_text= Mamiya SLR<br/>May 1965, Popular Photography
+
|image_text= Mamiya/Sekor SLR<br/>May 1965, Popular Photography
 
|image_by=camerawiki
 
|image_by=camerawiki
 
|image_rights= public domain
 
|image_rights= public domain
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{{br}}
 
{{br}}
 +
==1966==
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/nesster/7266863966/in/pool-camerawiki
 +
|image= http://farm9.staticflickr.com/8156/7266863966_dfe2d4f9d7_n.jpg
 +
|image_align=left
 +
|image_text= Mamiya/Sekor SLR<br/>Jan 1966, U.S. Camera<br/>
 +
|scan_by=Nesster
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/nesster/7439230518/in/pool-camerawiki/
 +
|image= http://farm8.staticflickr.com/7271/7439230518_54d8a347df_n.jpg
 +
|image_align=left
 +
|image_text= Mamiya/Sekor SLR<br/>Aug 1966, U.S. Camera<br/>
 +
|scan_by=Nesster
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/nesster/7446247720/in/pool-camerawiki
 +
|image= http://farm9.staticflickr.com/8161/7446247720_dc6ea3c0dd_n.jpg
 +
|image_align=left
 +
|image_text= [[Auto_Vivitar_28mm_f/2.8_Chrome_Nose|Vivitar 28mm Chrome Nose]]<br/>Aug 1966, U.S. Camera<br/>
 +
|scan_by=Nesster
 +
|image_rights= public domain
 +
}}
 +
 +
{{br}}
 +
 
==1967==
 
==1967==
 
+
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6120940883/in/pool-camerawiki
 +
|image=http://farm7.staticflickr.com/6186/6120940883_e87c522390_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar Speedlights<br/>Feb 1967, Modern Photography
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 
{{Flickr_image
 
{{Flickr_image
 
|image_source=http://www.flickr.com/photos/nesster/5949564631/in/pool-camerawiki
 
|image_source=http://www.flickr.com/photos/nesster/5949564631/in/pool-camerawiki
 
|image=http://farm7.static.flickr.com/6012/5949564631_3e81d677be_n.jpg
 
|image=http://farm7.static.flickr.com/6012/5949564631_3e81d677be_n.jpg
 
|image_align= left
 
|image_align= left
|image_text= 28mm f/2.8 Chrome Nose lens<br/>Feb 1967, Modern Photography
+
|image_text= [[Auto_Vivitar_28mm_f/2.8_Chrome_Nose|28mm f/2.8 Chrome Nose]]<br/>Feb 1967, Modern Photography<br/>
|image_by= Nesster
+
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image=http://farm7.static.flickr.com/6020/5980572485_663a8e6869_n.jpg
 
|image=http://farm7.static.flickr.com/6020/5980572485_663a8e6869_n.jpg
 
|image_align= left
 
|image_align= left
|image_text= 135mm f/2.8 Chrome Nose lens<br/>Apr 1967
+
|image_text= [[Auto_Vivitar_135mm_f/2.8_Chrome_Nose|135mm f/2.8 Chrome Nose]]<br/>Apr 1967
|image_by= Nesster
+
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image= http://farm8.staticflickr.com/7024/6580842949_01cd0c14c0_n.jpg
 
|image= http://farm8.staticflickr.com/7024/6580842949_01cd0c14c0_n.jpg
 
|image_align= left
 
|image_align= left
|image_text=135mm f/1.5 T Mount<br/>Aug/Sep 1967 Camera 35
+
|image_text=[[Vivitar_Professional_135mm_f/1.5|135mm f/1.5 T Mount]]<br/>Aug/Sep 1967 Camera 35<br/>
|image_by= Nesster
+
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
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|image=http://farm8.staticflickr.com/7172/6543062535_93ac3d132e_n.jpg
 
|image=http://farm8.staticflickr.com/7172/6543062535_93ac3d132e_n.jpg
 
|image_align= left
 
|image_align= left
|image_text= 85-205mm f/3.8 Zoom<br/>1967
+
|image_text= [[Vivitar_85-205mm_f/3.8_Zoom|85-205mm f/3.8 Zoom]]<br/>1967
|image_by= Nesster
+
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
  
 
{{br}}
 
{{br}}
 +
 
==1968==
 
==1968==
  
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  |image=http://farm8.staticflickr.com/7030/6611983949_e85bb243fc_n.jpg
 
  |image=http://farm8.staticflickr.com/7030/6611983949_e85bb243fc_n.jpg
 
  |image_align= left
 
  |image_align= left
  |image_text= 135mm f/2.8 Bright Band lens<br/>Apr/May 1968, Camera 35
+
  |image_text= 135mm f/2.8 Bright Band lens<br/>Apr/May 1968, Camera 35<br/>
  |image_by= Nesster
+
  |scan_by= Nesster
 
  |image_rights= public domain
 
  |image_rights= public domain
 
  }}
 
  }}
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{{br}}
 
{{br}}
 
==1969==
 
==1969==
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917948099/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7048/6917948099_c594cbbe58_n.jpg
 +
|image_align= left
 +
|image_text= T-4 Lens System Family<br/>1969
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/nesster/7675686872/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7252/7675686872_48da9742ab_n.jpg
 +
|image_align= left
 +
|image_text= T-4 Lens System Family<br/>1969
 +
|image_by= Nesster
 +
|image_rights= public domain
 +
}}
 
{{Flickr_image
 
{{Flickr_image
 
|image_source=http://www.flickr.com/photos/nesster/6678173507/in/pool-camerawiki
 
|image_source=http://www.flickr.com/photos/nesster/6678173507/in/pool-camerawiki
 
|image=http://farm8.staticflickr.com/7015/6678173507_5d355ee47a_n.jpg
 
|image=http://farm8.staticflickr.com/7015/6678173507_5d355ee47a_n.jpg
 
|image_align= left
 
|image_align= left
|image_text= Compact 135mm f/2.8 Bright Band<br/>Jan 1969, Modern Photography
+
|image_text= Compact 135mm f/2.8 Bright Band<br/>Jan 1969, Modern Photography<br/>
|image_by= Nesster
+
|scan_by= Nesster
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/nesster/7472202918/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7278/7472202918_1de08c33d8_n.jpg
 +
|image_align= left
 +
|image_text= Compact 28mm f/2.5 Bright Band<br/>Apr 1969, Modern Photography<br/>
 +
|scan_by= Nesster
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
 
{{Flickr_image
 
{{Flickr_image
|image_source=http://www.flickr.com/photos/nesster/6861987108/in/pool-camerawiki
+
|image_source=http://www.flickr.com/photos/camerawiki/6917935633/in/pool-camerawiki
|image=http://farm8.staticflickr.com/7198/6861987108_85105e2268_n.jpg
+
|image=http://farm8.staticflickr.com/7059/6917935633_65a8fc9498_n.jpg
 
|image_align= left
 
|image_align= left
 
|image_text= 85-205mm f/3.8 Zoom Bright Band<br/>Feb 1969, Modern Photography
 
|image_text= 85-205mm f/3.8 Zoom Bright Band<br/>Feb 1969, Modern Photography
|image_by= Nesster
+
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917946979/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7183/6917946979_b3be0d044b_n.jpg
 +
|image_align= left
 +
|image_text= T-4 28mm f/2.8 lens<br/>Feb 1969
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917935141/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7065/6917935141_47556d0825_n.jpg
 +
|image_align= left
 +
|image_text= T-4 21mm f/3.8 lens<br/>1969
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
 
 +
 
 +
{{br}}
 +
 
 +
==1970==
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917948409/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7062/6917948409_7e593a0af4_n.jpg
 +
|image_align= left
 +
|image_text= T-4 400mm & Family<br/>Dec 1969, Photo Dealer<br/>Jan 1970, Photo Weekly
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/nesster/6917947509/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7053/6917947509_38842bdeb5_n.jpg
 +
|image_align=left
 +
|image_text=Vivitar TX family<br/>1970
 +
|scan_by=Nesster
 +
|image_rights=pd
 +
}}
 +
 
 +
{{br}}
 +
==1971==
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/camerawiki/7550176206/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7274/7550176206_e0fd6a6e7e_n.jpg
 +
|image_align=left
 +
|image_text=Vivitar Lenses<br/>Dec 1971, Modern Photography
 +
|image_by=camerawiki
 +
|image_rights=pd
 +
}}
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/camerawiki/6917945263/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7051/6917945263_90b2e3d993_n.jpg
 +
|image_align=left
 +
|image_text=20mm f/3.8 (Komine)<br/>1971, Camera 35
 +
|image_by=camerawiki
 +
|image_rights=pd
 +
}}
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/camerawiki/6917933781/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7042/6917933781_b024dcd51a_n.jpg
 +
|image_align=left
 +
|image_text=135mm f/2.8 (Komine)<br/>1971? (need citation)
 +
|image_by=camerawiki
 +
|image_rights=pd
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917934341/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7190/6917934341_d48aeb96d4_n.jpg
 +
|image_align= left
 +
|image_text= Komine lens test reports<br/>1971
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917938345/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7184/6917938345_ff8e124fab_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar #91 Flash<br/>1971
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917939949/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7198/6917939949_3c45e06d84_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar #91 Flash<br/>1971
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917937001/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7050/6917937001_cf8dbea944_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar 151 Flash<br/>1971
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917938841/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7207/6917938841_e816c8ec23_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar 251 Flash<br/>1971
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917940415/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7050/6917940415_285113d6f2_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar 251 Flash<br/>1971
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/7338182762/in/pool-camerawiki
 +
|image=http://farm9.staticflickr.com/8144/7338182762_1d992a61fc_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar 180 Flash<br/>1971
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/6917946487/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7046/6917946487_7820faf4b2_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar 281 Flash<br/>1971
 +
|image_by= camerawiki
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/7140198353/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7131/7140198353_1705011e31_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar E-Series Enlargers<br/>1971
 +
|scan_by= James Ollinger
 +
|image_rights= public domain
 +
}}
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/7338184720/in/pool-camerawiki
 +
|image=http://farm9.staticflickr.com/8003/7338184720_72b5c13aae.jpg
 +
|image_align= left
 +
|image_text= Vivitar E-Series Enlargers<br/>1971
 +
|image_by= camerawiki
 
|image_rights= public domain
 
|image_rights= public domain
 
}}
 
}}
 +
  
 
{{br}}
 
{{br}}
  
 +
==1974==
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/bcostin/475124045/in/pool-camerawiki
 +
|image=http://farm1.staticflickr.com/216/475124045_ee87b151f5_n.jpg
 +
|image_align=left
 +
|image_text=35mm f/1.9 (Komine)<br/>Jan 1974, Peterson's Photographic Magazine
 +
|image_by=Bryan Costin
 +
|image_rights=pd
 +
}}
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/nesster/5010896369/in/pool-camerawiki
 +
|image=http://farm5.staticflickr.com/4090/5010896369_c7713e0644_n.jpg
 +
|image_align=left
 +
|image_text=35mm f/1.9 (Komine)<br/>1974
 +
|scan_by=Nesster
 +
|image_rights=pd
 +
}}
 +
 +
{{br}}
 +
==1975==
 +
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/nesster/3238874398/in/pool-camerawiki
 +
|image=http://farm4.staticflickr.com/3379/3238874398_d7b3230792_n.jpg
 +
|image_align=left
 +
|image_text=System 35 (220/SL+135mm lens)<br/>Sep 1975, Popular Photography<br/>
 +
|scan_by=Nesster
 +
|image_rights=pd
 +
}}
 +
 +
 +
{{br}}
 
==1976==
 
==1976==
  
Line 125: Line 388:
 
|image_align=left
 
|image_align=left
 
|image_text=Vivitar TX family<br/>Sep 1976
 
|image_text=Vivitar TX family<br/>Sep 1976
|image_by=Nesster
+
|scan_by=Nesster
|image_rights=creative commons
+
|image_rights=pd
 +
}}
 +
 
 +
{{br}}
 +
==1978==
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/7140198349/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7137/7140198349_8103a8989b_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar VI Enlarger<br/>1978
 +
|scan_by= James Ollinger
 +
|image_rights= fair use
 +
}}
 +
 
 +
{{br}}
 +
 
 +
==1979==
 +
{{Flickr_image
 +
|image_source= http://www.flickr.com/photos/nesster/5554902875/in/pool-camerawiki
 +
|image=http://farm6.staticflickr.com/5027/5554902875_eb95a706cc_n.jpg
 +
|image_align=left
 +
|image_text=Vivitar TX family<br/>1979
 +
|scan_by=Nesster
 +
|image_rights=fair use
 +
}}
 +
{{br}}
 +
 
 +
==1981==
 +
{{Flickr_image
 +
|image_source=http://www.flickr.com/photos/camerawiki/7140198339/in/pool-camerawiki
 +
|image=http://farm8.staticflickr.com/7075/7140198339_128f2a3e7d_n.jpg
 +
|image_align= left
 +
|image_text= Vivitar 356 Enlarger<br/>1981
 +
|scan_by= James Ollinger
 +
|image_rights= fair use
 
}}
 
}}
  
 
{{br}}
 
{{br}}
 +
 
==Links==
 
==Links==
 
* [http://www.flickr.com/photos/camerawiki/sets/72157629657572465/ 1968-1971 Vivitar ad tear sheets], provided by Bill Swinyard of Vivitar
 
* [http://www.flickr.com/photos/camerawiki/sets/72157629657572465/ 1968-1971 Vivitar ad tear sheets], provided by Bill Swinyard of Vivitar
 
* [http://www.flickr.com/search/?w=80682954@N00&q=vivitar Flickr user Nesster's Vivitar ads]
 
* [http://www.flickr.com/search/?w=80682954@N00&q=vivitar Flickr user Nesster's Vivitar ads]
 +
 +
[[Category: Vivitar]]
 +
[[Category:Advertising (historic)]]

Latest revision as of 11:48, 27 January 2021

A chronology of Ponder & Best (later Vivitar) advertising and marketing

In the early years, Ponder & Best primarily distributed products branded by other companies. Most ads prior to the late 1960s are ads for well-known camera-maker brands. Starting in the mid-1960s, P&B began marketing products under their own brand name, Vivitar. By the late 1960s all P&B advertising was in support of the Vivitar brand name. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.

1940s


1950s



1960



1962



1965



1966


1967


1968


1969



1970


1971



1974


1975



1976


1978


1979


1981


Links