Difference between revisions of "Vivitar advertising"
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|image= http://farm7.staticflickr.com/6073/6120947729_769c0e209f_n.jpg | |image= http://farm7.staticflickr.com/6073/6120947729_769c0e209f_n.jpg | ||
|image_align=left | |image_align=left | ||
| − | |image_text= Sankyo 8mm Movie Camera<br/>May 1962, Popular Photography | + | |image_text= Sankyo 8mm Movie Camera<br/>May 1962, Popular Photography<br/> |
|image_by=camerawiki | |image_by=camerawiki | ||
|image_rights= public domain | |image_rights= public domain | ||
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|image= http://farm9.staticflickr.com/8156/7266863966_dfe2d4f9d7_n.jpg | |image= http://farm9.staticflickr.com/8156/7266863966_dfe2d4f9d7_n.jpg | ||
|image_align=left | |image_align=left | ||
| − | |image_text= Mamiya/Sekor SLR<br/>Jan 1966, U.S. Camera | + | |image_text= Mamiya/Sekor SLR<br/>Jan 1966, U.S. Camera<br/> |
| − | | | + | |scan_by=Nesster |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image= http://farm8.staticflickr.com/7271/7439230518_54d8a347df_n.jpg | |image= http://farm8.staticflickr.com/7271/7439230518_54d8a347df_n.jpg | ||
|image_align=left | |image_align=left | ||
| − | |image_text= Mamiya/Sekor SLR<br/>Aug 1966, U.S. Camera | + | |image_text= Mamiya/Sekor SLR<br/>Aug 1966, U.S. Camera<br/> |
| − | | | + | |scan_by=Nesster |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image= http://farm9.staticflickr.com/8161/7446247720_dc6ea3c0dd_n.jpg | |image= http://farm9.staticflickr.com/8161/7446247720_dc6ea3c0dd_n.jpg | ||
|image_align=left | |image_align=left | ||
| − | |image_text= [[Auto_Vivitar_28mm_f/2.8_Chrome_Nose|Vivitar 28mm Chrome Nose]]<br/>Aug 1966, U.S. Camera | + | |image_text= [[Auto_Vivitar_28mm_f/2.8_Chrome_Nose|Vivitar 28mm Chrome Nose]]<br/>Aug 1966, U.S. Camera<br/> |
| − | | | + | |scan_by=Nesster |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image=http://farm7.static.flickr.com/6012/5949564631_3e81d677be_n.jpg | |image=http://farm7.static.flickr.com/6012/5949564631_3e81d677be_n.jpg | ||
|image_align= left | |image_align= left | ||
| − | |image_text= [[Auto_Vivitar_28mm_f/2.8_Chrome_Nose|28mm f/2.8 Chrome Nose]]<br/>Feb 1967, Modern Photography | + | |image_text= [[Auto_Vivitar_28mm_f/2.8_Chrome_Nose|28mm f/2.8 Chrome Nose]]<br/>Feb 1967, Modern Photography<br/> |
| − | | | + | |scan_by= Nesster |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image_align= left | |image_align= left | ||
|image_text= [[Auto_Vivitar_135mm_f/2.8_Chrome_Nose|135mm f/2.8 Chrome Nose]]<br/>Apr 1967 | |image_text= [[Auto_Vivitar_135mm_f/2.8_Chrome_Nose|135mm f/2.8 Chrome Nose]]<br/>Apr 1967 | ||
| − | | | + | |scan_by= Nesster |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image= http://farm8.staticflickr.com/7024/6580842949_01cd0c14c0_n.jpg | |image= http://farm8.staticflickr.com/7024/6580842949_01cd0c14c0_n.jpg | ||
|image_align= left | |image_align= left | ||
| − | |image_text=[[Vivitar_Professional_135mm_f/1.5|135mm f/1.5 T Mount]]<br/>Aug/Sep 1967 Camera 35 | + | |image_text=[[Vivitar_Professional_135mm_f/1.5|135mm f/1.5 T Mount]]<br/>Aug/Sep 1967 Camera 35<br/> |
| − | | | + | |scan_by= Nesster |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image_align= left | |image_align= left | ||
|image_text= [[Vivitar_85-205mm_f/3.8_Zoom|85-205mm f/3.8 Zoom]]<br/>1967 | |image_text= [[Vivitar_85-205mm_f/3.8_Zoom|85-205mm f/3.8 Zoom]]<br/>1967 | ||
| − | | | + | |scan_by= Nesster |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image=http://farm8.staticflickr.com/7030/6611983949_e85bb243fc_n.jpg | |image=http://farm8.staticflickr.com/7030/6611983949_e85bb243fc_n.jpg | ||
|image_align= left | |image_align= left | ||
| − | |image_text= 135mm f/2.8 Bright Band lens<br/>Apr/May 1968, Camera 35 | + | |image_text= 135mm f/2.8 Bright Band lens<br/>Apr/May 1968, Camera 35<br/> |
| − | | | + | |scan_by= Nesster |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image=http://farm8.staticflickr.com/7015/6678173507_5d355ee47a_n.jpg | |image=http://farm8.staticflickr.com/7015/6678173507_5d355ee47a_n.jpg | ||
|image_align= left | |image_align= left | ||
| − | |image_text= Compact 135mm f/2.8 Bright Band<br/>Jan 1969, Modern Photography | + | |image_text= Compact 135mm f/2.8 Bright Band<br/>Jan 1969, Modern Photography<br/> |
| − | | | + | |scan_by= Nesster |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image=http://farm8.staticflickr.com/7278/7472202918_1de08c33d8_n.jpg | |image=http://farm8.staticflickr.com/7278/7472202918_1de08c33d8_n.jpg | ||
|image_align= left | |image_align= left | ||
| − | |image_text= Compact 28mm f/2.5 Bright Band<br/>Apr 1969, Modern Photography | + | |image_text= Compact 28mm f/2.5 Bright Band<br/>Apr 1969, Modern Photography<br/> |
| − | | | + | |scan_by= Nesster |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image_align=left | |image_align=left | ||
|image_text=Vivitar TX family<br/>1970 | |image_text=Vivitar TX family<br/>1970 | ||
| − | | | + | |scan_by=Nesster |
|image_rights=pd | |image_rights=pd | ||
}} | }} | ||
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|image_align= left | |image_align= left | ||
|image_text= Vivitar E-Series Enlargers<br/>1971 | |image_text= Vivitar E-Series Enlargers<br/>1971 | ||
| − | | | + | |scan_by= James Ollinger |
|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
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|image_align=left | |image_align=left | ||
|image_text=35mm f/1.9 (Komine)<br/>1974 | |image_text=35mm f/1.9 (Komine)<br/>1974 | ||
| − | | | + | |scan_by=Nesster |
|image_rights=pd | |image_rights=pd | ||
}} | }} | ||
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|image=http://farm4.staticflickr.com/3379/3238874398_d7b3230792_n.jpg | |image=http://farm4.staticflickr.com/3379/3238874398_d7b3230792_n.jpg | ||
|image_align=left | |image_align=left | ||
| − | |image_text=System 35 (220/SL+135mm lens)<br/>Sep 1975, Popular Photography | + | |image_text=System 35 (220/SL+135mm lens)<br/>Sep 1975, Popular Photography<br/> |
| − | | | + | |scan_by=Nesster |
|image_rights=pd | |image_rights=pd | ||
}} | }} | ||
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|image_align=left | |image_align=left | ||
|image_text=Vivitar TX family<br/>Sep 1976 | |image_text=Vivitar TX family<br/>Sep 1976 | ||
| − | | | + | |scan_by=Nesster |
|image_rights=pd | |image_rights=pd | ||
}} | }} | ||
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|image_align= left | |image_align= left | ||
|image_text= Vivitar VI Enlarger<br/>1978 | |image_text= Vivitar VI Enlarger<br/>1978 | ||
| − | | | + | |scan_by= James Ollinger |
|image_rights= fair use | |image_rights= fair use | ||
}} | }} | ||
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|image_align=left | |image_align=left | ||
|image_text=Vivitar TX family<br/>1979 | |image_text=Vivitar TX family<br/>1979 | ||
| − | | | + | |scan_by=Nesster |
|image_rights=fair use | |image_rights=fair use | ||
}} | }} | ||
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|image_align= left | |image_align= left | ||
|image_text= Vivitar 356 Enlarger<br/>1981 | |image_text= Vivitar 356 Enlarger<br/>1981 | ||
| − | | | + | |scan_by= James Ollinger |
|image_rights= fair use | |image_rights= fair use | ||
}} | }} | ||
Revision as of 16:41, 27 October 2012
A chronology of Ponder & Best (later Vivitar) advertising and marketing
In the early years, Ponder & Best primarily distributed products branded by other companies. Most ads prior to the late 1960s are ads for well-known camera-maker brands. Starting in the mid-1960s, P&B began marketing products under their own brand name, Vivitar. By the late 1960s all P&B advertising was in support of the Vivitar brand name. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.
Contents
1940s
|
| P&B Filter Kits Jun 1946 image by camerawiki (Image rights) |
|
| Rollieflex Cameras Nov 1949, U.S. Camera image by camerawiki (Image rights) |
1950s
|
| Rollei Cameras Nov 1956, U.S. Camera image by camerawiki (Image rights) |
1960
|
| Sekonic Exposure Meters Sep 1960, Modern Photography image by camerawiki (Image rights) |
1962
|
| Sankyo 8mm Movie Camera May 1962, Popular Photography image by camerawiki (Image rights) |
1965
|
| Mamiya/Sekor SLR May 1965, Popular Photography image by camerawiki (Image rights) |
1966
|
| Mamiya/Sekor SLR Jan 1966, U.S. Camera scanned by Nesster (Image rights) |
|
| Mamiya/Sekor SLR Aug 1966, U.S. Camera scanned by Nesster (Image rights) |
|
| Vivitar 28mm Chrome Nose Aug 1966, U.S. Camera scanned by Nesster (Image rights) |
1967
|
| Vivitar Speedlights Feb 1967, Modern Photography image by camerawiki (Image rights) |
|
| 28mm f/2.8 Chrome Nose Feb 1967, Modern Photography scanned by Nesster (Image rights) |
|
| 135mm f/2.8 Chrome Nose Apr 1967 scanned by Nesster (Image rights) |
|
| 135mm f/1.5 T Mount Aug/Sep 1967 Camera 35 scanned by Nesster (Image rights) |
|
| 85-205mm f/3.8 Zoom 1967 scanned by Nesster (Image rights) |
1968
|
| 135mm f/2.8 Bright Band lens Apr/May 1968, Camera 35 scanned by Nesster (Image rights) |
1969
|
| Compact 135mm f/2.8 Bright Band Jan 1969, Modern Photography scanned by Nesster (Image rights) |
|
| Compact 28mm f/2.5 Bright Band Apr 1969, Modern Photography scanned by Nesster (Image rights) |
|
| 85-205mm f/3.8 Zoom Bright Band Feb 1969, Modern Photography image by camerawiki (Image rights) |
|
| T-4 28mm f/2.8 lens Feb 1969 image by camerawiki (Image rights) |
|
| T-4 21mm f/3.8 lens 1969 image by camerawiki (Image rights) |
|
| T-4 Lens System Family 1969 image by camerawiki (Image rights) |
1970
|
| T-4 400mm & Family Dec 1969, Photo Dealer Jan 1970, Photo Weekly image by camerawiki (Image rights) |
|
| Vivitar TX family 1970 scanned by Nesster (Image rights) |
1971
|
| Vivitar Lenses Dec 1971, Modern Photography image by camerawiki (Image rights) |
|
| 20mm f/3.8 (Komine) 1971, Camera 35 image by camerawiki (Image rights) |
|
| 135mm f/2.8 (Komine) 1971? (need citation) image by camerawiki (Image rights) |
|
| Komine lens test reports 1971 image by camerawiki (Image rights) |
|
| Vivitar #91 Flash 1971 image by camerawiki (Image rights) |
|
| Vivitar #91 Flash 1971 image by camerawiki (Image rights) |
|
| Vivitar 151 Flash 1971 image by camerawiki (Image rights) |
|
| Vivitar 251 Flash 1971 image by camerawiki (Image rights) |
|
| Vivitar 251 Flash 1971 image by camerawiki (Image rights) |
|
| Vivitar 180 Flash 1971 image by camerawiki (Image rights) |
|
| Vivitar 281 Flash 1971 image by camerawiki (Image rights) |
|
| Vivitar E-Series Enlargers 1971 scanned by James Ollinger (Image rights) |
|
| Vivitar E-Series Enlargers 1971 image by camerawiki (Image rights) |
1974
|
| 35mm f/1.9 (Komine) Jan 1974, Peterson's Photographic Magazine image by Bryan Costin (Image rights) |
|
| 35mm f/1.9 (Komine) 1974 scanned by Nesster (Image rights) |
1975
|
| System 35 (220/SL+135mm lens) Sep 1975, Popular Photography scanned by Nesster (Image rights) |
1976
|
| Vivitar TX family Sep 1976 scanned by Nesster (Image rights) |
1978
|
| Vivitar VI Enlarger 1978 scanned by James Ollinger (Image rights) |
1979
|
| Vivitar TX family 1979 scanned by Nesster (Image rights) |
1981
|
| Vivitar 356 Enlarger 1981 scanned by James Ollinger (Image rights) |
Links
- 1968-1971 Vivitar ad tear sheets, provided by Bill Swinyard of Vivitar
- Flickr user Nesster's Vivitar ads
