Difference between revisions of "Vivitar advertising"
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|image_align= left | |image_align= left | ||
|image_text= T-4 28mm f/2.8 lens<br/>Feb 1969 | |image_text= T-4 28mm f/2.8 lens<br/>Feb 1969 | ||
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|image_by= camerawiki | |image_by= camerawiki | ||
|image_rights= public domain | |image_rights= public domain | ||
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{{br}} | {{br}} | ||
==1971== | ==1971== | ||
| + | {{Flickr_image | ||
| + | |image_source= http://www.flickr.com/photos/camerawiki/6917945263/in/pool-camerawiki | ||
| + | |image=http://farm8.staticflickr.com/7051/6917945263_90b2e3d993_n.jpg | ||
| + | |image_align=left | ||
| + | |image_text=20mm f/3.8 (Komine)<br/>1971, Camera 35 | ||
| + | |image_by=camerawiki | ||
| + | |image_rights=pd | ||
| + | }} | ||
{{Flickr_image | {{Flickr_image | ||
|image_source= http://www.flickr.com/photos/camerawiki/6917933781/in/pool-camerawiki | |image_source= http://www.flickr.com/photos/camerawiki/6917933781/in/pool-camerawiki | ||
|image=http://farm8.staticflickr.com/7042/6917933781_b024dcd51a_n.jpg | |image=http://farm8.staticflickr.com/7042/6917933781_b024dcd51a_n.jpg | ||
|image_align=left | |image_align=left | ||
| − | |image_text=135mm f/2.8 ( | + | |image_text=135mm f/2.8 (Komine)<br/>1971? (need citation) |
|image_by=camerawiki | |image_by=camerawiki | ||
| + | |image_rights=pd | ||
| + | }} | ||
| + | {{Flickr_image | ||
| + | |image_source=http://www.flickr.com/photos/camerawiki/6917934341/in/pool-camerawiki | ||
| + | |image=http://farm8.staticflickr.com/7190/6917934341_d48aeb96d4_n.jpg | ||
| + | |image_align= left | ||
| + | |image_text= Komine lens test reports<br/>1971 | ||
| + | |image_by= camerawiki | ||
| + | |image_rights= public domain | ||
| + | }} | ||
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| + | |||
| + | {{br}} | ||
| + | ==1974== | ||
| + | {{Flickr_image | ||
| + | |image_source= http://www.flickr.com/photos/bcostin/475124045/in/pool-camerawiki | ||
| + | |image=http://farm1.staticflickr.com/216/475124045_ee87b151f5_n.jpg | ||
| + | |image_align=left | ||
| + | |image_text=35mm f/1.9 (Komine)<br/>Jan 1974, Peterson's Photographic Magazine | ||
| + | |image_by=Bryan Costin | ||
| + | |image_rights=pd | ||
| + | }} | ||
| + | {{Flickr_image | ||
| + | |image_source= http://www.flickr.com/photos/nesster/5010896369/in/pool-camerawiki | ||
| + | |image=http://farm5.staticflickr.com/4090/5010896369_c7713e0644_n.jpg | ||
| + | |image_align=left | ||
| + | |image_text=35mm f/1.9 (Komine)<br/>1974 | ||
| + | |image_by=Nesster | ||
|image_rights=pd | |image_rights=pd | ||
}} | }} | ||
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|image_text=Vivitar TX family<br/>Sep 1976 | |image_text=Vivitar TX family<br/>Sep 1976 | ||
|image_by=Nesster | |image_by=Nesster | ||
| − | |image_rights= | + | |image_rights=pd |
}} | }} | ||
| + | {{br}} | ||
| + | ==1979== | ||
| + | |||
| + | {{Flickr_image | ||
| + | |image_source= http://www.flickr.com/photos/nesster/5554902875/in/pool-camerawiki | ||
| + | |image=http://farm6.staticflickr.com/5027/5554902875_eb95a706cc_n.jpg | ||
| + | |image_align=left | ||
| + | |image_text=Vivitar TX family<br/>1979 | ||
| + | |image_by=Nesster | ||
| + | |image_rights=fair use | ||
| + | }} | ||
Revision as of 17:42, 25 March 2012
A chronology of Ponder & Best (later Vivitar) advertising and marketing
In the early years, Ponder & Best primarily distributed products branded by other companies. Most ads prior to the late 1960s are ads for well-known camera-maker brands. Starting in the mid-1960s, P&B began marketing products under their own brand name, Vivitar. By the late 1960s all P&B advertising was in support of the Vivitar brand name. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.
Contents
1940s
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| P&B Filter Kits Jun 1946 scan courtesy Voxphoto image by camerawiki (Image rights) |
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| Rollieflex Cameras Nov 1949, U.S. Camera image by camerawiki (Image rights) |
1950s
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| Rollie Cameras Nov 1956, U.S. Camera image by camerawiki (Image rights) |
1960
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| Sekonic Exposure Meters Sep 1960, Modern Photography image by camerawiki (Image rights) |
1962
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| Sankyo 8mm Movie Camera May 1962, Popular Photography image by camerawiki (Image rights) |
1965
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| Mamiya SLR May 1965, Popular Photography image by camerawiki (Image rights) |
1967
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| Vivitar Speedlights Feb 1967, Modern Photography image by camerawiki (Image rights) |
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| 28mm f/2.8 Chrome Nose lens Feb 1967, Modern Photography image by Nesster (Image rights) |
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| 135mm f/2.8 Chrome Nose lens Apr 1967 image by Nesster (Image rights) |
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| 135mm f/1.5 T Mount Aug/Sep 1967 Camera 35 image by Nesster (Image rights) |
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| 85-205mm f/3.8 Zoom 1967 image by Nesster (Image rights) |
1968
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| 135mm f/2.8 Bright Band lens Apr/May 1968, Camera 35 image by Nesster (Image rights) |
1969
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| Compact 135mm f/2.8 Bright Band Jan 1969, Modern Photography image by Nesster (Image rights) |
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| 85-205mm f/3.8 Zoom Bright Band Feb 1969, Modern Photography image by camerawiki (Image rights) |
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| T-4 28mm f/2.8 lens Feb 1969 image by camerawiki (Image rights) |
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| T-4 21mm f/3.8 lens 1969 image by camerawiki (Image rights) |
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| T-4 Lens System Family 1969 image by camerawiki (Image rights) |
1970
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| T-4 400mm & Family Dec 1969, Photo Dealer Jan 1970, Photo Weekly image by camerawiki (Image rights) |
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| Vivitar TX family 1970 image by Nesster (Image rights) |
1971
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| 20mm f/3.8 (Komine) 1971, Camera 35 image by camerawiki (Image rights) |
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| 135mm f/2.8 (Komine) 1971? (need citation) image by camerawiki (Image rights) |
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| Komine lens test reports 1971 image by camerawiki (Image rights) |
1974
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| 35mm f/1.9 (Komine) Jan 1974, Peterson's Photographic Magazine image by Bryan Costin (Image rights) |
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| 35mm f/1.9 (Komine) 1974 image by Nesster (Image rights) |
1976
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| Vivitar TX family Sep 1976 image by Nesster (Image rights) |
1979
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| Vivitar TX family 1979 image by Nesster (Image rights) |
Links
- 1968-1971 Vivitar ad tear sheets, provided by Bill Swinyard of Vivitar
- Flickr user Nesster's Vivitar ads
