Difference between revisions of "Vivitar advertising"
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|image_by= camerawiki | |image_by= camerawiki | ||
|image_rights= public domain | |image_rights= public domain | ||
+ | }} | ||
+ | {{Flickr_image | ||
+ | |image_source=http://www.flickr.com/photos/camerawiki/6917946979/in/pool-camerawiki | ||
+ | |image=http://farm8.staticflickr.com/7183/6917946979_b3be0d044b_n.jpg | ||
+ | |image_align= left | ||
+ | |image_text= T-4 28mm f/2.8 lens<br/>Feb 1969 | ||
+ | |image_by= camerawiki | ||
+ | |image_rights= public domain | ||
+ | }} | ||
+ | {{Flickr_image | ||
+ | |image_source=http://www.flickr.com/photos/camerawiki/6917934341/in/pool-camerawiki | ||
+ | |image=http://farm8.staticflickr.com/7190/6917934341_d48aeb96d4_n.jpg | ||
+ | |image_align= left | ||
+ | |image_text= Bright Band(?) test reports<br/>1969 | ||
+ | |image_by= camerawiki | ||
+ | |image_rights= public domain | ||
+ | }} | ||
+ | {{Flickr_image | ||
+ | |image_source=http://www.flickr.com/photos/camerawiki/6917935141/in/pool-camerawiki | ||
+ | |image=http://farm8.staticflickr.com/7065/6917935141_47556d0825_n.jpg | ||
+ | |image_align= left | ||
+ | |image_text= T-4 21mm f/3.8 lens<br/>1969 | ||
+ | |image_by= camerawiki | ||
+ | |image_rights= public domain | ||
+ | }} | ||
+ | {{Flickr_image | ||
+ | |image_source=http://www.flickr.com/photos/camerawiki/6917948099/in/pool-camerawiki | ||
+ | |image=http://farm8.staticflickr.com/7048/6917948099_c594cbbe58_n.jpg | ||
+ | |image_align= left | ||
+ | |image_text= T-4 Lens System Family<br/>1969 | ||
+ | |image_by= camerawiki | ||
+ | |image_rights= public domain | ||
+ | }} | ||
+ | |||
+ | |||
+ | {{br}} | ||
+ | ==1970== | ||
+ | {{Flickr_image | ||
+ | |image_source=http://www.flickr.com/photos/camerawiki/6917948409/in/pool-camerawiki | ||
+ | |image=http://farm8.staticflickr.com/7062/6917948409_7e593a0af4_n.jpg | ||
+ | |image_align= left | ||
+ | |image_text= T-4 400mm & Family<br/>Dec 1969, Photo Dealer<br/>Jan 1970, Photo Weekly | ||
+ | |image_by= camerawiki | ||
+ | |image_rights= public domain | ||
+ | }} | ||
+ | {{Flickr_image | ||
+ | |image_source= http://www.flickr.com/photos/nesster/6917947509/in/pool-camerawiki | ||
+ | |image=http://farm8.staticflickr.com/7053/6917947509_38842bdeb5_n.jpg | ||
+ | |image_align=left | ||
+ | |image_text=Vivitar TX family<br/>1970 | ||
+ | |image_by=Nesster | ||
+ | |image_rights=pd | ||
}} | }} | ||
{{br}} | {{br}} | ||
+ | ==1971== | ||
+ | {{Flickr_image | ||
+ | |image_source= http://www.flickr.com/photos/camerawiki/6917933781/in/pool-camerawiki | ||
+ | |image=http://farm8.staticflickr.com/7042/6917933781_b024dcd51a_n.jpg | ||
+ | |image_align=left | ||
+ | |image_text=135mm f/2.8 (early Komine)<br/>1971? (need citation) | ||
+ | |image_by=camerawiki | ||
+ | |image_rights=pd | ||
+ | }} | ||
+ | |||
+ | {{br}} | ||
==1976== | ==1976== | ||
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|image_rights=creative commons | |image_rights=creative commons | ||
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Revision as of 03:00, 25 March 2012
A chronology of Ponder & Best (later Vivitar) advertising and marketing
In the early years, Ponder & Best primarily distributed products branded by other companies. Most ads prior to the late 1960s are ads for well-known camera-maker brands. Starting in the mid-1960s, P&B began marketing products under their own brand name, Vivitar. By the late 1960s all P&B advertising was in support of the Vivitar brand name. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.
1940s
P&B Filter Kits Jun 1946 scan courtesy Voxphoto image by camerawiki (Image rights) |
Rollieflex Cameras Nov 1949, U.S. Camera image by camerawiki (Image rights) |
1950s
Rollie Cameras Nov 1956, U.S. Camera image by camerawiki (Image rights) |
1960
Sekonic Exposure Meters Sep 1960, Modern Photography image by camerawiki (Image rights) |
1962
Sankyo 8mm Movie Camera May 1962, Popular Photography image by camerawiki (Image rights) |
1965
Mamiya SLR May 1965, Popular Photography image by camerawiki (Image rights) |
1967
Vivitar Speedlights Feb 1967, Modern Photography image by camerawiki (Image rights) |
28mm f/2.8 Chrome Nose lens Feb 1967, Modern Photography image by Nesster (Image rights) |
135mm f/2.8 Chrome Nose lens Apr 1967 image by Nesster (Image rights) |
135mm f/1.5 T Mount Aug/Sep 1967 Camera 35 image by Nesster (Image rights) |
85-205mm f/3.8 Zoom 1967 image by Nesster (Image rights) |
1968
135mm f/2.8 Bright Band lens Apr/May 1968, Camera 35 image by Nesster (Image rights) |
1969
Compact 135mm f/2.8 Bright Band Jan 1969, Modern Photography image by Nesster (Image rights) |
85-205mm f/3.8 Zoom Bright Band Feb 1969, Modern Photography image by camerawiki (Image rights) |
T-4 28mm f/2.8 lens Feb 1969 image by camerawiki (Image rights) |
Bright Band(?) test reports 1969 image by camerawiki (Image rights) |
T-4 21mm f/3.8 lens 1969 image by camerawiki (Image rights) |
T-4 Lens System Family 1969 image by camerawiki (Image rights) |
1970
T-4 400mm & Family Dec 1969, Photo Dealer Jan 1970, Photo Weekly image by camerawiki (Image rights) |
Vivitar TX family 1970 image by Nesster (Image rights) |
1971
135mm f/2.8 (early Komine) 1971? (need citation) image by camerawiki (Image rights) |
1976
Vivitar TX family Sep 1976 image by Nesster (Image rights) |
Links
- 1968-1971 Vivitar ad tear sheets, provided by Bill Swinyard of Vivitar
- Flickr user Nesster's Vivitar ads