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Revision as of 02:20, 25 March 2012
A chronology of Ponder & Best (later Vivitar) advertising and marketing
In the early years, Ponder & Best primarily distributed products branded by other companies. Most ads prior to the late 1960s are ads for well-known camera-maker brands. Starting in the mid-1960s, P&B began marketing products under their own brand name, Vivitar. By the late 1960s all P&B advertising was in support of the Vivitar brand name. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.
1940s
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| P&B Filter Kits Jun 1946 scan courtesy Voxphoto image by camerawiki (Image rights) |
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| Rollieflex Cameras Nov 1949, U.S. Camera image by camerawiki (Image rights) |
1950s
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| Rollie Cameras Nov 1956, U.S. Camera image by camerawiki (Image rights) |
1960
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| Sekonic Exposure Meters Sep 1960, Modern Photography image by camerawiki (Image rights) |
1962
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| Sankyo 8mm Movie Camera May 1962, Popular Photography image by camerawiki (Image rights) |
1965
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| Mamiya SLR May 1965, Popular Photography image by camerawiki (Image rights) |
1967
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| Vivitar Speedlights Feb 1967, Modern Photography image by camerawiki (Image rights) |
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| 28mm f/2.8 Chrome Nose lens Feb 1967, Modern Photography image by Nesster (Image rights) |
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| 135mm f/2.8 Chrome Nose lens Apr 1967 image by Nesster (Image rights) |
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| 135mm f/1.5 T Mount Aug/Sep 1967 Camera 35 image by Nesster (Image rights) |
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| 85-205mm f/3.8 Zoom 1967 image by Nesster (Image rights) |
1968
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| 135mm f/2.8 Bright Band lens Apr/May 1968, Camera 35 image by Nesster (Image rights) |
1969
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| Compact 135mm f/2.8 Bright Band Jan 1969, Modern Photography image by Nesster (Image rights) |
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| 85-205mm f/3.8 Zoom Bright Band Feb 1969, Modern Photography image by camerawiki (Image rights) |
1976
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| Vivitar TX family Sep 1976 image by Nesster (Image rights) |
Links
- 1968-1971 Vivitar ad tear sheets, provided by Bill Swinyard of Vivitar
- Flickr user Nesster's Vivitar ads
