Difference between revisions of "Vivitar advertising"
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A chronology of Ponder & Best (later Vivitar) advertising and marketing | A chronology of Ponder & Best (later Vivitar) advertising and marketing | ||
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| − | In the early years, [[Vivitar|Ponder & Best]] primarily distributed products branded by other companies. Starting in the 1960s, P&B began marketing products under their own brand name, '''Vivitar'''. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature. | + | In the early years, [[Vivitar|Ponder & Best]] primarily distributed products branded by other companies. Most ads prior to the late 1960s are ads for well-known camera-maker brands. Starting in the mid-1960s, P&B began marketing products under their own brand name, '''Vivitar'''. By the late 1960s all P&B advertising was in support of the Vivitar brand name. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature. |
==1940s== | ==1940s== | ||
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|image_rights= public domain | |image_rights= public domain | ||
}} | }} | ||
| + | |||
| + | {{br}} | ||
| + | ==1950s== | ||
| + | {{Flickr_image | ||
| + | |image_source= http://www.flickr.com/photos/camerawiki/6121493164/in/pool-camerawiki | ||
| + | |image= http://farm7.staticflickr.com/6186/6121493164_f6d3093546_n.jpg | ||
| + | |image_align=left | ||
| + | |image_text= Rollie Cameras<br/>Nov 1956, U.S. Camera | ||
| + | |image_by=camerawiki | ||
| + | |image_rights= public domain | ||
| + | }} | ||
| + | |||
| + | |||
| + | {{br}} | ||
| + | ==1960== | ||
| + | {{Flickr_image | ||
| + | |image_source= http://www.flickr.com/photos/camerawiki/6120949079/in/pool-camerawiki | ||
| + | |image= http://farm7.staticflickr.com/6208/6120949079_40aca8df88_n.jpg | ||
| + | |image_align=left | ||
| + | |image_text= Sekonic Exposure Meters<br/>Sep 1960, Modern Photography | ||
| + | |image_by=camerawiki | ||
| + | |image_rights= public domain | ||
| + | }} | ||
| + | |||
{{br}} | {{br}} | ||
| Line 48: | Line 72: | ||
{{br}} | {{br}} | ||
==1967== | ==1967== | ||
| − | + | {{Flickr_image | |
| + | |image_source=http://www.flickr.com/photos/camerawiki/6120940883/in/pool-camerawiki | ||
| + | |image=http://farm7.staticflickr.com/6186/6120940883_e87c522390_n.jpg | ||
| + | |image_align= left | ||
| + | |image_text= Vivitar Speedlights<br/>Feb 1967, Modern Photography | ||
| + | |image_by= camerawiki | ||
| + | |image_rights= public domain | ||
| + | }} | ||
{{Flickr_image | {{Flickr_image | ||
|image_source=http://www.flickr.com/photos/nesster/5949564631/in/pool-camerawiki | |image_source=http://www.flickr.com/photos/nesster/5949564631/in/pool-camerawiki | ||
Revision as of 17:23, 24 March 2012
A chronology of Ponder & Best (later Vivitar) advertising and marketing
In the early years, Ponder & Best primarily distributed products branded by other companies. Most ads prior to the late 1960s are ads for well-known camera-maker brands. Starting in the mid-1960s, P&B began marketing products under their own brand name, Vivitar. By the late 1960s all P&B advertising was in support of the Vivitar brand name. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.
1940s
|
| P&B Filter Kits Jun 1946 scan courtesy Voxphoto image by camerawiki (Image rights) |
|
| Rollieflex Cameras Nov 1949, U.S. Camera image by camerawiki (Image rights) |
1950s
|
| Rollie Cameras Nov 1956, U.S. Camera image by camerawiki (Image rights) |
1960
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| Sekonic Exposure Meters Sep 1960, Modern Photography image by camerawiki (Image rights) |
1962
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| Sankyo 8mm Movie Camera May 1962, Popular Photography image by camerawiki (Image rights) |
1965
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| Mamiya SLR May 1965, Popular Photography image by camerawiki (Image rights) |
1967
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| Vivitar Speedlights Feb 1967, Modern Photography image by camerawiki (Image rights) |
|
| 28mm f/2.8 Chrome Nose lens Feb 1967, Modern Photography image by Nesster (Image rights) |
|
| 135mm f/2.8 Chrome Nose lens Apr 1967 image by Nesster (Image rights) |
|
| 135mm f/1.5 T Mount Aug/Sep 1967 Camera 35 image by Nesster (Image rights) |
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| 85-205mm f/3.8 Zoom 1967 image by Nesster (Image rights) |
1968
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| 135mm f/2.8 Bright Band lens Apr/May 1968, Camera 35 image by Nesster (Image rights) |
1969
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| Compact 135mm f/2.8 Bright Band Jan 1969, Modern Photography image by Nesster (Image rights) |
|
| 85-205mm f/3.8 Zoom Bright Band Feb 1969, Modern Photography image by Nesster (Image rights) |
1976
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| Vivitar TX family Sep 1976 image by Nesster (Image rights) |
Links
- 1968-1971 Vivitar ad tear sheets, provided by Bill Swinyard of Vivitar
- Flickr user Nesster's Vivitar ads
