Difference between revisions of "Vivitar advertising"
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+ | |image_source= http://www.flickr.com/photos/camerawiki/6120947729/in/pool-camerawiki | ||
+ | |image= http://farm7.staticflickr.com/6073/6120947729_769c0e209f_n.jpg | ||
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+ | |image_text= Sankyo 8mm Movie Camera<br/>May 1962, Popular Photography | ||
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+ | |image= http://farm7.staticflickr.com/6074/6121488452_d13913e468_n.jpg | ||
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+ | |image_text= Mamiya SLR<br/>May 1965, Popular Photography | ||
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− | |image_text= 28mm f/2.8 Chrome Nose lens<br/>Feb 1967 | + | |image_text= 28mm f/2.8 Chrome Nose lens<br/>Feb 1967, Modern Photography |
|image_by= Nesster | |image_by= Nesster | ||
|image_rights= public domain | |image_rights= public domain |
Revision as of 16:22, 24 March 2012
A chronology of Ponder & Best (later Vivitar) advertising and marketing
Introduction
In the early years, Ponder & Best primarily distributed products branded by other companies. Starting in the 1960s, P&B began marketing products under their own brand name, Vivitar. The brand was so successful, the company eventually changed their name to Vivitar. This article presents a chronology of advertising from the company, primarily through the presentation of magazine ads, original tear sheets, and other marketing literature.
1940s
P&B Filter Kits Jun 1946 scan courtesy Voxphoto image by camerawiki (Image rights) |
Rollieflex Cameras Nov 1949, U.S. Camera image by camerawiki (Image rights) |
1962
Sankyo 8mm Movie Camera May 1962, Popular Photography image by camerawiki (Image rights) |
1965
Mamiya SLR May 1965, Popular Photography image by camerawiki (Image rights) |
1967
28mm f/2.8 Chrome Nose lens Feb 1967, Modern Photography image by Nesster (Image rights) |
135mm f/2.8 Chrome Nose lens Apr 1967 image by Nesster (Image rights) |
135mm f/1.5 T Mount Aug/Sep 1967 Camera 35 image by Nesster (Image rights) |
85-205mm f/3.8 Zoom 1967 image by Nesster (Image rights) |
1968
135mm f/2.8 Bright Band lens Apr/May 1968, Camera 35 image by Nesster (Image rights) |
1969
Compact 135mm f/2.8 Bright Band Jan 1969, Modern Photography image by Nesster (Image rights) |
85-205mm f/3.8 Zoom Bright Band Feb 1969, Modern Photography image by Nesster (Image rights) |
1976
Vivitar TX family Sep 1976 image by Nesster (Image rights) |
Links
- 1968-1971 Vivitar ad tear sheets, provided by Bill Swinyard of Vivitar
- Flickr user Nesster's Vivitar ads