Saneidō
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Saneidō (from right to left). (Image rights) |
Saneidō was a Japanese distributor based in Tokyo, active in the 1920s and early 1930s. Its main address from 1921 to 1930 was Kanda Suda-chō (神田須田町); in 1932, it was Kanda-ku Saeki-chō (神田区佐柄木町) 19.[1] It used the brand name Royal for various photographic products.
Advertisement for the tubular finder, published in the June 1932 issue of Asahi Camera. (Image rights) |
Contents
Distributed cameras
Accessories
- Royal enlarger (c.1924)[4]
- Royal soft focus lens, for tefuda and for meishi size (c.1924)[4]
- Royal magnesium flash unit (c.1924–8)[5]
- accessory tubular finder, to attach to the side of a strut-folding 4×6.5cm camera such as the Pearlette or Vest Pocket Kodak, sold ¥2 in 1932[6]
Imported cameras distributed by Saneidō
- Vest Pocket Kodak (c.1924)[4]
- Bob I (c.1924)[4]
- Bobette (c.1927)[7]
- Roll Tenax (c.1924)[4]
Field cameras
The advertisement by Saneidō in the May 1927 issue of Ars Camera mentions an "unprecedented bargain sale" of field cameras. It lists two different models:
- a Tokyo-built kabine size model, for professionals, including a four-stage tripod and three double-sided plate holders:
- with double extension bellows, normally at ¥45, lowered to ¥33;
- with triple extension bellows, normally at ¥50, lowered to ¥35;
- in mahogany colour and special finish, with double extension bellows, normally at ¥53, lowered to ¥38;
- the ES No.7 (ES七號型) in tefuda size, for amateurs, with a large 4×3¾in lens standard, including a four-stage tripod, three double-sided plate holders and one film pack holder:
- with double extension bellows, normally at ¥54, lowered to ¥39;
- with triple extension bellows, normally at ¥70, lowered to ¥49.
The advertising picture shows the ES No.7.
Advertisement by Saneidō in Ars Camera May 1927, showing field cameras . (Image rights) |
Other advertisements
Advertisements by Saneidō in Ars Camera November 1924. (Image rights) |
Advertisements by Saneidō in Asahi Camera February 1930 (left) and June 1932 (right). (Image rights) |
Notes
- ↑ Advertisements in Ars Camera September 1921, February 1922 and November 1924, and in Asahi Camera February 1930 (p.A25) and June 1932 (p.A24).
- ↑ Advertisement in Asahi Camera March 1928 (p.A20).
- ↑ Advertisement in Ars Camera February 1927.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 Advertisement in Ars Camera November 1924.
- ↑ Advertisements in Ars Camera November 1924 and Asahi Camera March 1928 (p.A20).
- ↑ Advertisement in Asahi Camera June 1932 (p.A24).
- ↑ Advertisement in Ars Camera February 1927.
Bibliography
- Ars Camera. Advertisements by Saneidō in September 1921, February 1922, November 1924, February and May 1927. No page numbers.
- Asahi Camera. Advertisement by Saneidō in March 1928 (p.A20), February 1930 (p.A25) and June 1932 (p.A24).