The New Argus or New Argus Camera (ニューアーグスカメラ) is a Japanese detective camera taking 4.5×6cm film plates, made or distributed by Saneidō around 1924. It was inspired by the Ergo of Contessa-Nettel.
The predecessor of the Ergo, available until about 1913, was called Argus, and it seems that this name remained in Japan as a generic name for this class of cameras. This certainly explains the name "New Argus".
The New Argus is shaped as a monocular and takes pictures from the side. The mirror viewfinder is disguised inside the fake eyepiece. The camera was advertised in the November 1924 issue of Ars Camera. In the advertisement, it is said to have a Zeiss f/3.5 lens. It was supplied with three double-sided plate folders and one film-pack holder.
|Advertisement in Ars Camera November 1924. (Image rights)|
- The Japanese name is written ニュー・アーガス in Morishita, p.70 of Kurashikku Kamera Senka no.20, but it is ニューアーグスカメラ in the advertisement in Ars Camera November 1924.
- Date: McKeown, p.215.
- The Egorette camera was advertised in June 1932 as "a detective camera of the Argus type", while the Argus model itself had long disappeared.
- Advertisement in Ars Camera November 1924, no page number.
- Ars Camera. Advertisement by Saneidō in November 1924. No page number.
- McKeown, James M. and Joan C. McKeown's Price Guide to Antique and Classic Cameras, 12th Edition, 2005-2006. USA, Centennial Photo Service, 2004. ISBN 0-931838-40-1 (hardcover). ISBN 0-931838-41-X (softcover). (About the original Argus and Ergo.)
- Morishita Hajime (森下肇). "Atomu-han kamera no subete" (アトム判カメラのすべて, All of Atom-size cameras). Kamera Rebyū: Kurashikku Kamera Senka (カメラレビュー クラシックカメラ専科) / Camera Review: All about Historical Cameras no.22, September 1992. No ISBN number. Airesu no subete (アイレスのすべて, special issue on Aires). Pp.55–70.