New Gold
The New Gold (ニュー・ゴールド) is a Japanese 4.5×6 folding camera, sold and perhaps made by Gold Camera Kōgyōsho in 1944.[1]
Description
The New Gold is an Ikonta copy. There is a folding optical finder in the middle of the top plate, a body release to the left and the folding bed release button on the right (as seen by the photographer holding the camera horizontally). The advance knob or advance key is at the bottom right. The back is hinged to the left. It seems that the name New Gold is embossed in the front leather.
Advertisements
The New Gold was advertised in the May 1944 issue of Nihon Shashin[2] and in the June 21, 1944 issue of Asahi Graph.[3] Two variants were listed, both with a T, B, 5–200 shutter:
It seems that the camera was sold by mail order, as were other products sold by Gold Camera Kōgyōsho: in the advertisements the sum of ¥0.50 is written together with the logo of the Japan Post, probably to indicate the postage fees.
Notes
- ↑ Date: the only advertisement listed in Kokusan kamera no rekishi, p. 336, is dated May 1944, and the only other observed advertisement is dated June 1944.
- ↑ Advertisement reproduced in Kokusan kamera no rekishi, p. 71.
- ↑ Advertisement reproduced in the Gochamaze website.
Bibliography
- Asahi Camera (アサヒカメラ) editorial staff. Shōwa 10–40nen kōkoku ni miru kokusan kamera no rekishi (昭和10–40年広告にみる国産カメラの歴史, Japanese camera history as seen in advertisements, 1935–1965). Tokyo: Asahi Shinbunsha, 1994. ISBN 4-02-330312-7. Item 104.
The New Gold is not listed in Sugiyama.
Links
In Japanese:
- Advertisement for the New Gold, published in the June 21, 1944 issue of Asahi Graph, reproduced in the small format camera page of the Gochamaze website
