New Gold

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The New Gold (ニュー・ゴールド) is a Japanese 4.5×6 folding camera, sold and perhaps made by Gold Camera Kōgyōsho in 1944.


The New Gold is a copy of the Ikonta 520, with the typical three-part folding struts. There is a folding optical finder in the middle of the top plate. The body release is on the left — as seen by the photographer holding the camera horizontally — and the folding bed release is on the right. The film advance control is at the bottom right; it looks like a knob but this is unsure. The back is hinged to the left and locked by a sliding bar on the right. It seems that the name New Gold is embossed in the leather covering at the front of the camera.

Commercial life

The New Gold was advertised in the May 1944 issue of Nihon Shashin[1] and in the June 21, 1944 issue of Asahi Graph.[2] Two variants were listed, both with a T, B, 5–200 shutter:

The case was listed separately at ¥11.50. It seems that the camera was sold by mail order, as were other products sold by Gold Camera Kōgyōsho: in the advertisements the sum of ¥0.50 is written together with the logo of the Japan Post, probably to indicate the postage fees.

The New Gold, sold in difficult times, was certainly made in very limited quantities, and no actual example has been observed yet.


  1. Advertisement in Nihon Shashin May 1944, p.42, reproduced in this page and in Kokusan kamera no rekishi, p.71. It is the only document listed in the latter book, p.336.
  2. Advertisement formerly reproduced at Gochamaze (archived).


The New Gold is not listed in Sugiyama.