The New Gold is a copy of the Ikonta 520, with the typical three-part folding struts. There is a folding optical finder in the middle of the top plate. The body release is on the left — as seen by the photographer holding the camera horizontally — and the folding bed release is on the right. The film advance control is at the bottom right; it looks like a knob but this is unsure. The back is hinged to the left and locked by a sliding bar on the right. It seems that the name New Gold is embossed in the leather covering at the front of the camera.
|Advertisement in Nihon Shashin May 1944. (Image rights)|
The case was listed separately at ¥11.50. It seems that the camera was sold by mail order, as were other products sold by Gold Camera Kōgyōsho: in the advertisements the sum of ¥0.50 is written together with the logo of the Japan Post, probably to indicate the postage fees.
The New Gold, sold in difficult times, was certainly made in very limited quantities, and no actual example has been observed yet.
- Asahi Camera (アサヒカメラ) editorial staff. Shōwa 10–40nen kōkoku ni miru kokusan kamera no rekishi (昭和10–40年広告にみる国産カメラの歴史, Japanese camera history as seen in advertisements, 1935–1965). Tokyo: Asahi Shinbunsha, 1994. ISBN 4-02-330312-7. Item 104.
- Nihon Shashin. Advertisement by Gold Camera Kōgyōsho in the May 1944 issue, p.42.
The New Gold is not listed in Sugiyama.