Elega
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Elega-sha (エレガ社) was a Japanese company at the end of the 1930s. Its name appears in a 1938 advertisement for the Semi Elega 4.5×6 folder and the Elega darkroom chemicals.[1] In this advertisement, the address was a postal box in Osaka.
Elega accessories were offered for sale by the distributor by Doi Shōten as early as 1939.[2] After the war, the Elegaflex, Elega-35, Elega enlarger and maybe other Elega items were distributed by Doi Shōten and later Nittō Shashin Yōhin from 1951 to 1954.[3] Doi Shōten certainly bought the name Elega or the company Elega-sha at some early time, or Doi was perhaps the new name of Elega-sha.
Notes
- ↑ Advertisement dated June 1938 reproduced in Kokusan kamera no rekishi, p. 60.
- ↑ Advertisement on p.25 of Nihon Shashin Kōgyō Tsūshin, December 15, 1939, reproduced on p.59 of Hyaku-gō goto jūkai no kiroku, and advertisement dated February 1941 reproduced in Kokusan kamera no rekishi, p.104.
- ↑ Advertisements dated September 1951 to July 1954 reproduced in Kokusan kamera no rekishi, pp.122–3.
Bibliography
- Asahi Camera (アサヒカメラ) editorial staff. Shōwa 10–40nen kōkoku ni miru kokusan kamera no rekishi (昭和10–40年広告にみる国産カメラの歴史, Japanese camera history as seen in advertisements, 1935–1965). Tokyo: Asahi Shinbunsha, 1994. ISBN 4-02-330312-7.
- Nihon Shashin Kōgyō Tsūshin (日本写真興業通信). Hyaku-gō goto jūkai no kiroku (百号ごと十回の記録, Ten records, every hundred issues). Tokyo: Nihon Shashin Kōgyō Tsūshin Sha (日本写真興業通信社), 1967. No ISBN number. Advertisement on p.59, corresponding to p.25 of the December 15, 1939 issue.