Action Man Photo Mission
|Action Man's shutter release
is on his right shoulder blade
image by Tony Kemplen (Image rights)
|Action Man's working camera
is hidden in his abdomen
image by John Kratz (Image rights)
Photo Mission Action Man is a toy action figurine which includes a working film camera. This is is a simple, non-adjustable camera for 110 film, concealed within Action Man's torso. Action Man's shoulder camera is a dummy, although it does function as a rudimentary viewfinder. On his back are found the shutter release, a window for viewing the frame number, and a small thumbwheel to advance the film.
In the 1960s, British company Palitoy licensed the rights to "GI Joe" (created by the US toymaker Hasbro), and released a series of Action Man figurines and accessories . Beginning in 1993, Hasbro launched a new Action Man series; and Photo Mission Action Man appeared in 1998. Along with boots, sunglasses, and a pistol, Action Man came boxed with a roll of color 110 film, which some Pentax Auto 110 owners might like to fight him over.