Difference between revisions of "Yamashita"

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'''Yamashita Yūjirō Shōten''' (山下友治郎商店, meaning "Yamashita Yūjirō Trading") was a Japanese company based in Tokyo.<REF> Its address from 1937 to 1942 was Tōkyō-shi Kōjimachi-ku Kōjimachi 1&ndash;6 (東京市麴町區麴町一丁目六). Source: advertisements reproduced in {{Kokusan}}, pp.&nbsp;62, 74, 89&ndash;90, 92&ndash;3 and 106. </REF> Yamashita Yūjirō is a personal name, perhaps the name of the founder. It acted as authorized dealers for a variety of cameras and it also sold some cameras under its own name, among which the [[Sun Stereo]], a stereo box camera that it perhaps manufactured itself.
'''Yamashita Yūjirō Shōten''' (山下友治郎商店) is a Japanese company. Its name means "Yamashita Yūjirō Trading", Yamashita Yūjirō being a personal name. This company distributed or acted as authorized dealer for various cameras, among which the [[Olympus Standard]]<REF> Advertisements published in the August and October 1937 issues of ''Asahi Camera'', reproduced in {{Kokusan}}, p.&nbsp;62. </REF>, the [[Kigawa|Optochrom]] range<REF> Various Optochrom advertisements reproduced in {{Kokusan}}, pp.&nbsp;78&ndash;9. </REF>, the [[Semi Proud (prewar)]]<REF> Various Proud advertisements reproduced in {{Kokusan}}, pp.&nbsp;89&ndash;90. </REF>, the [[Semi Rody]]<REF> Yamashita advertisements reproduced in {{Kokusan}}, pp.&nbsp;89 and 106. </REF>, the [[Hansa Semi Rollette]] and [[Union Ref and Hansa Rollette Ref|Hansa Rollette Ref]]<REF> Extract of the catalogue of Yamashita Yūjirō Shōten dated April 20, 1937, reproduced in {{Kokusan}}, p.&nbsp;84. </REF>. The company also sold the [[Bakyna]] bakelite strut-folder, perhaps made by [[Fuji Kōgaku]]<REF> Extract of the catalogue of Yamashita Yūjirō Shōten dated April 20, 1937, reproduced in {{Kokusan}}, p.&nbsp;91.<br>The attribution to [[Fuji Kōgaku]] appears in {{McKeown}}, p.&nbsp;328, but is unsure. </REF>.
 
  
The company sold under its own name a variant of the [[Tsubasa Super Semi]] called [[Tsubasa Super Semi|Rondex]]<REF> {{Kokusan}}, p.&nbsp;344. </REF>, as well as a stereo box camera called [[Sun Stereo]], that it perhaps manufactured itself.
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It was the distributed of the [[Rondo]] photographic products and used the Rondo logo on advertisements dated 1939 to 1942.<REF> Advertisements reproduced in {{Kokusan}}, pp.&nbsp;89, 93 and 106, [http://syasinsyuu.cool.ne.jp/camera/Bo1.jpg advertisement] reproduced in the [http://kyoto.cool.ne.jp/syasinsyuu/index.htm Gochamaze website] and [http://www.remus.dti.ne.jp/~inasan99/camera/b_camera/cm02_41_l.jpg advertisement] reproduced in [http://www.remus.dti.ne.jp/~inasan99/camera/nostalgic_camera.html Nostalgic Camera] by Toshio Inamura. </REF> It also sold a variant of the [[Tsubasa Super Semi]] called [[Tsubasa Super Semi|Rondex]].<REF> {{Kokusan}}, p.&nbsp;344. </REF>
  
It used the [[Rondo]] logo on advertisements dated 1939 to 1942<REF> Advertisements reproduced in {{Kokusan}}, pp.&nbsp;89, 93 and 106, and [http://syasinsyuu.cool.ne.jp/camera/Bo1.jpg advertisements] reproduced in the [http://kyoto.cool.ne.jp/syasinsyuu/index.htm Gochamaze website]. </REF>, offering the [[Semi Proud (prewar)|Semi Proud]], [[Semi Rody]], [[Boltax]], [[Bolty]] and the [[Zuiko|enlarging Zuiko 50/4.5]].
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The company name became simply '''Yamashita Shōten'''<REF> Advertisement dated February 1942 reproduced in {{Kokusan}}, p.&nbsp;74. The [http://sts.kahaku.go.jp/sts/detail.php?id=1033&key=103310371079&APage=8 Shinkoflex page of the JCII collection] says Yamashita Shōkai (山下商会), probably by mistake. </REF> (山下商店, meaning Yamashita Trading), without the first name Yūjirō. The fact that it is the same company is confirmed by the common address. Under that name, it sold and perhaps made cameras and enlargers called Shinko, among which the [[Shinkoflex]], the first Japanese 6&times;6 SLR.
  
The same company later appears as '''Yamashita Shōten'''<REF> It is the name that appears on an advertisement for the Shinko Super and Shinko enlargers, published in the February 1942 issue of ''Shashin Bunka'' and reproduced in {{Kokusan}}, p.&nbsp;74. The [http://sts.kahaku.go.jp/sts/detail.php?id=1033&key=103310371079&APage=8 Shinkoflex page of the JCII collection] gives the name Yamashita Shōkai (山下商会), but that is probably a mistake. </REF> (山下商店, meaning Yamashita Trading), without the first name Yūjirō. The fact that it is the same company is confirmed by the common address<REF> Tōkyō-shi Kōjimachi-ku Kōjimachi 1-chōme (東京市麴町區麴町一丁目) </REF>. Under that name, it sold and perhaps made cameras and enlargers called Shinko, among which the Shinkoflex, the first Japanese 6&times;6 SLR.
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== Distributed cameras ==
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* [[Tsubasa Super Semi|Rondex]] (4.5&times;6 folder, name variant of the [[Tsubasa Super Semi]], 1940)
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* [[Shinkoflex]] (6&times;6 SLR with focal plane shutter, 1940)
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* [[Shinko Super]] (6&times;6 viewfinder with focal plane shutter, 1942)
  
== 6&times;6 viewfinder ==
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== Cameras sold as authorized dealer ==
* Shinko Super
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* [[Hansa Semi Rollette]] and [[Union Ref and Hansa Rollette Ref|Hansa Rollette Ref]] (1937)<REF> Extract of the catalogue of Yamashita Yūjirō Shōten dated April 20, 1937, reproduced in {{Kokusan}}, p.&nbsp;84. </REF>
 
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* [[Bakyna]] (1937)<REF> Extract of the catalogue of Yamashita Yūjirō Shōten dated April 20, 1937, reproduced in {{Kokusan}}, p.&nbsp;91. </REF>
== 6&times;6 SLR ==
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* [[Olympus Standard]], [[Olympus folders|Semi Olympus and Semi Olympus II]] (1937)<REF> Advertisements reproduced in {{Kokusan}}, p.&nbsp;62. </REF>
* Shinkoflex, 1940, focal plane shutter, inspired by the [[Reflex-Korelle]]
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* [[Kigawa|Optochrom]] range (1937&ndash;9)<REF> Advertisements reproduced in {{Kokusan}}, pp.&nbsp;78&ndash;9. </REF>
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* [[Semi Proud (prewar)]] (1937&ndash;42)<REF> Advertisements reproduced in {{Kokusan}}, pp.&nbsp;89&ndash;90. </REF>
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* [[Semi Prux]] (1940)<REF> Advertisement reproduced in {{Kokusan}}, p.&nbsp;90. </REF>
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* [[Semi Rody]] (1941&ndash;2)<REF> Advertisements reproduced in {{Kokusan}}, pp.&nbsp;89 and 106. </REF>
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* [[Boltax]] (1939&ndash;42)<REF> Advertisements reproduced in {{Kokusan}}, pp.&nbsp;89, 92&ndash;3 and 106. </REF>
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* [[Zuiko|enlarging Zuiko 50/4.5]]<REF> [http://www.remus.dti.ne.jp/~inasan99/camera/b_camera/cm02_41_l.jpg Advertisement] reproduced in [http://www.remus.dti.ne.jp/~inasan99/camera/nostalgic_camera.html Nostalgic Camera] by Toshio Inamura. </REF>
  
 
== Notes ==
 
== Notes ==
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== Bibliography ==
 
== Bibliography ==
* {{Showa10}} Items 36, 38, 121&ndash;2 and 344.
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* {{Showa10}}
  
 
== Links ==
 
== Links ==

Revision as of 23:18, 4 February 2007

Yamashita Yūjirō Shōten (山下友治郎商店, meaning "Yamashita Yūjirō Trading") was a Japanese company based in Tokyo.[1] Yamashita Yūjirō is a personal name, perhaps the name of the founder. It acted as authorized dealers for a variety of cameras and it also sold some cameras under its own name, among which the Sun Stereo, a stereo box camera that it perhaps manufactured itself.

It was the distributed of the Rondo photographic products and used the Rondo logo on advertisements dated 1939 to 1942.[2] It also sold a variant of the Tsubasa Super Semi called Rondex.[3]

The company name became simply Yamashita Shōten[4] (山下商店, meaning Yamashita Trading), without the first name Yūjirō. The fact that it is the same company is confirmed by the common address. Under that name, it sold and perhaps made cameras and enlargers called Shinko, among which the Shinkoflex, the first Japanese 6×6 SLR.

Distributed cameras

Cameras sold as authorized dealer

Notes

  1. Its address from 1937 to 1942 was Tōkyō-shi Kōjimachi-ku Kōjimachi 1–6 (東京市麴町區麴町一丁目六). Source: advertisements reproduced in Kokusan kamera no rekishi, pp. 62, 74, 89–90, 92–3 and 106.
  2. Advertisements reproduced in Kokusan kamera no rekishi, pp. 89, 93 and 106, advertisement reproduced in the Gochamaze website and advertisement reproduced in Nostalgic Camera by Toshio Inamura.
  3. Kokusan kamera no rekishi, p. 344.
  4. Advertisement dated February 1942 reproduced in Kokusan kamera no rekishi, p. 74. The Shinkoflex page of the JCII collection says Yamashita Shōkai (山下商会), probably by mistake.
  5. Extract of the catalogue of Yamashita Yūjirō Shōten dated April 20, 1937, reproduced in Kokusan kamera no rekishi, p. 84.
  6. Extract of the catalogue of Yamashita Yūjirō Shōten dated April 20, 1937, reproduced in Kokusan kamera no rekishi, p. 91.
  7. Advertisements reproduced in Kokusan kamera no rekishi, p. 62.
  8. Advertisements reproduced in Kokusan kamera no rekishi, pp. 78–9.
  9. Advertisements reproduced in Kokusan kamera no rekishi, pp. 89–90.
  10. Advertisement reproduced in Kokusan kamera no rekishi, p. 90.
  11. Advertisements reproduced in Kokusan kamera no rekishi, pp. 89 and 106.
  12. Advertisements reproduced in Kokusan kamera no rekishi, pp. 89, 92–3 and 106.
  13. Advertisement reproduced in Nostalgic Camera by Toshio Inamura.

Bibliography

Links