Wardflex

Bakelite Wardflex TLR (Argoflex E) image by Stephen Dowle (Image rights)

The Montgomery Ward department store chain offered many manufacturers' cameras under its own name. Before WWII, Wardflex referred to a bakelite TLR with geared coupling between viewing and takings lenses—this was a renaming of the Argoflex E, built in Ann Arbor, Michigan.

See also Wardflex (metal) for the metal 1950's TLR models imported from Japan.