Lure
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The Lure was a little plastic camera for 16mm film which weighed only 1.5 ounces. It contained a roll of unperforated Technicolor film for 12 13×17mm exposures. The whole camera had to be sent to the manufaturer for film development, just like the Kodak No. 1 80 years earlier. The developed film came back with 3.5×4.5" prints. The camera was also marketed as Blick, X2, and Love.
