Difference between revisions of "Bruno Bernard"

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In this wiki you'll sometimes read about pre-war and post-war products, sometimes meaning "made before or after WWI", in most cases meaning "made before (pre) or after (post) World War Two". So what has the war delivered as war-winning innovation for [[photography]]? [[Aerial camera]]s? Germans and Japanese had developed superb aerial cameras for the war. But did they win? The war-winning photographic efforts achieved during hard long wars were those made by photographers. A good example: Bruno Bernard.
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'''Bruno Bernard''' (6 June 1912 - 10 March 1987) was an American photographer best known for Pin-Up and glamour photography of stars like Marilyn Monroe.
  
'''Bruno Bernard''' was born in 1911 in Berlin, [[Germany]]. He started with photography when he was 11 years old. He studied psychology at the Universities of Heidelberg, Kiel, Berlin and Paris. In 1937 he fled from the chicaneries which he suffered in pre-war Germany, and he continued his studies at the University of California. Beside his studies he learned a lot from theatre director Max Reinhardt and film director William Dieterle. He opened his [[photographic studio]] in L.A. at Sunset Strip in 1942, advertised as studio of "Bernard of Hollywood". He became the star photographer, getting many Hollywood stars as models for a new class of commercial photographs which became known as "Pin-Up" photos. The famous actresses became the "Pin-Up-Girls" of a great part of the war-winning soldiers. Many pin-up photos made by Bernard became iconic, and can be acknowledged as being made with high artistic quality.
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Bernard was born into poverty on 6 June, 1912 in Berlin, Germany.<ref>[https://nl.findagrave.com/memorial/10597564/bruno-bernard Find A Grave: Bruno Bernard]</ref> He was put into an orphanage by parents who could not afford to support him. In 1923, his parents gave him a [[Rolleiflex]] camera, which led to a lifelong interest in photography.<ref name="obit">[https://www.latimes.com/archives/la-xpm-1987-06-09-mn-6060-story.html Bruno Bernard Dies at 75, Los Angeles Times, 9 June, 1987]</ref> He attended Kiel University, where, in 1934, he earned a doctorate in criminal psychology<ref name="obit" />. He became general secretary of a Jewish youth organization, which led to his name appearing on a Gestapo hit list. In 1937, he fled to America from Nazi Germany, claiming to German authorities that he was leaving the country to continue his graduate studies. He did attend the University of California, Berkeley where he planned to continue his education but soon became interested in the arts. In 1940 he became a directorial apprentice in the Actors Workshop directed by Max Reinhart.  
  
Beyond his Pin-Up artistry he was a highly requested portrait photographer for the film stars.
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Unable to get a job as a directory, however, Bruno returned to his interest in photography.<ref name="obit" /> In 1938 he set up a darkroom in the basement of his Los Angeles apartment. Inspired by his background in psychology, what he learned about directing, and collaboration with Alberto Vargas, Bruno developed a unique portrait style that he called the "posed candid"; a style that evolved into what we know today as the Pin-Up photography. Bernard prefered moderate use of artificial light. He prefered natural light like sun at the beach, and sometimes added a [[flash]] to his light concept. He never had any formal training in photography and credited his success to "two good teachers, trial and error".<ref name="obit" />
  
Bernard prefered moderate use of artificial light. He prefered natural light like sun at the beach, and sometimes added a [[flash]] to his light concept.
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By 1940, Bruno's basement darkroom had become his first studio. He started out taking photos of the wives and children of the directors and producers he had come to know through his apprenticeship. As he began making money, he opened a proper studio at 9055 Sunset Blvd. As word spread he soon came to the attention of agents and other Hollywood professionals who sent actresses his way for photo shoots. He became known as '''Bernard of Hollywood'''.<ref name="obit" />. Bernard is credited with discovering Norma Jean, who later became known as Marilyn Monroe and is said to have told Bernard, "Remember, Bernie, you started it all".<ref name="sex">[https://www.latimes.com/archives/la-xpm-2002-sep-08-bk-thomas8-story.html When Sex Was Innocent, Sweet and Seductive, Los Angeles Times, 8 September, 2002]</ref>
  
In the 1960s he moved back to Berlin. He reported as photo reporter from the Eichmann trial in Israel for the German Spiegel magazine.
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In the 1950s Bernard fought obscenity charges that ended with a case in the U.S. Supreme Court. He submitted as part of his defense a letter from U.S. Secretary of Defense, General Dwight D. Eisenhower, who was a fan of Bernard's pinup photography. The letter thanks Bernard the morale-building effect of his pinups during WWII. Bernard's daughter, Susan Bernard, has made the case that the pinup style popularized by Bruno Bernard and his friend Alberto Vargas was "celebrating and empowering women rather than exploiting them".<ref name="sex" />
  
In 1987 Bruno Bernard died of cancer at the age of 75 years in Los Angeles.
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In the 1960s he moved back to Berlin. He reported as photo reporter from the Eichmann trial in Israel for the German magazine ''Der Spiegel''.
  
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In 1984, Bernard became the first still photographer to be honored by the Academy of Motion Picture Arts & Sciences with a 50-year retrospective of his work. His photo of Marilyn Monroe's wind-blown dress from ''The Seven Year Itch'', Marilyn in White, was selected as the "Symbol of the Century" by the Museum of Modern Art in New York in 1999. The same photograph was also chosen by the International Center of Photography as one of the "20 Unforgettable Photographs".<ref name="prweb">[http://www.prweb.com/releases/2010/06/prweb4092324.htm PRWeb PRWeb: LTL Prints launches Bernard of Hollywoood Collection]</ref>
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Bruno Bernard died of cancer on 10 March 1987 at the age 75 in Los Angeles, California.
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==References==
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<references/>
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==Bibliography==
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* Bruno Bernard, ''Pin-Ups: A Step Beyond: a Portfolio of Breathtaking Beauties'' (Los Angeles: Bernard of Hollywood Publishing Co., 1950)
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* Bruno Bernard, ''Bernard's Israel'' (Vallentine Mitchell & Co., Ltd., 1962) <nowiki>ISBN</nowiki> 978-0853030928
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* Bruno Bernard, ''Israel: Bernard's Photographic Impression'' (Editions Steinzatzky, 1964)
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* Bruno Bernard, ''Requiem for Marilyn'' (Kensal Press, 1986) <nowiki>ISBN</nowiki> 978-0946041527
  
Source: Fotohits magazine No. 6/2011, and [http://www.prweb.com/releases/2010/06/prweb4092324.htm PRWeb]
 
==Literature==
 
*Bruno Bernard, "Pin-Ups: A Step Beyond"
 
 
==Links==
 
==Links==
*[http://www.bernardofhollywood.com/ Bernard of Hollywood] site by Susan Bernard
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* [http://www.bernardofhollywood.com/ Bernard of Hollywood] - Bruno Bernard official website by Susan Bernard
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* [https://web.archive.org/web/20200219080339/http://www.marilynintimateexposures.com/bernard_of_hollywood.php Marilyn Intimate Exposures: Bernard of Hollywood] - Biography of Bruno Bernard (archived)
  
 
[[Category:Famous photographers|Bernard, Bruno]]
 
[[Category:Famous photographers|Bernard, Bruno]]
[[Category:Essayistic]]
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[[Category:American people|Bernard, Bruno]]
[[Category:USA]]
 

Latest revision as of 05:01, 16 May 2023

Bruno Bernard (6 June 1912 - 10 March 1987) was an American photographer best known for Pin-Up and glamour photography of stars like Marilyn Monroe.

Bernard was born into poverty on 6 June, 1912 in Berlin, Germany.[1] He was put into an orphanage by parents who could not afford to support him. In 1923, his parents gave him a Rolleiflex camera, which led to a lifelong interest in photography.[2] He attended Kiel University, where, in 1934, he earned a doctorate in criminal psychology[2]. He became general secretary of a Jewish youth organization, which led to his name appearing on a Gestapo hit list. In 1937, he fled to America from Nazi Germany, claiming to German authorities that he was leaving the country to continue his graduate studies. He did attend the University of California, Berkeley where he planned to continue his education but soon became interested in the arts. In 1940 he became a directorial apprentice in the Actors Workshop directed by Max Reinhart.

Unable to get a job as a directory, however, Bruno returned to his interest in photography.[2] In 1938 he set up a darkroom in the basement of his Los Angeles apartment. Inspired by his background in psychology, what he learned about directing, and collaboration with Alberto Vargas, Bruno developed a unique portrait style that he called the "posed candid"; a style that evolved into what we know today as the Pin-Up photography. Bernard prefered moderate use of artificial light. He prefered natural light like sun at the beach, and sometimes added a flash to his light concept. He never had any formal training in photography and credited his success to "two good teachers, trial and error".[2]

By 1940, Bruno's basement darkroom had become his first studio. He started out taking photos of the wives and children of the directors and producers he had come to know through his apprenticeship. As he began making money, he opened a proper studio at 9055 Sunset Blvd. As word spread he soon came to the attention of agents and other Hollywood professionals who sent actresses his way for photo shoots. He became known as Bernard of Hollywood.[2]. Bernard is credited with discovering Norma Jean, who later became known as Marilyn Monroe and is said to have told Bernard, "Remember, Bernie, you started it all".[3]

In the 1950s Bernard fought obscenity charges that ended with a case in the U.S. Supreme Court. He submitted as part of his defense a letter from U.S. Secretary of Defense, General Dwight D. Eisenhower, who was a fan of Bernard's pinup photography. The letter thanks Bernard the morale-building effect of his pinups during WWII. Bernard's daughter, Susan Bernard, has made the case that the pinup style popularized by Bruno Bernard and his friend Alberto Vargas was "celebrating and empowering women rather than exploiting them".[3]

In the 1960s he moved back to Berlin. He reported as photo reporter from the Eichmann trial in Israel for the German magazine Der Spiegel.

In 1984, Bernard became the first still photographer to be honored by the Academy of Motion Picture Arts & Sciences with a 50-year retrospective of his work. His photo of Marilyn Monroe's wind-blown dress from The Seven Year Itch, Marilyn in White, was selected as the "Symbol of the Century" by the Museum of Modern Art in New York in 1999. The same photograph was also chosen by the International Center of Photography as one of the "20 Unforgettable Photographs".[4]

Bruno Bernard died of cancer on 10 March 1987 at the age 75 in Los Angeles, California.

References

Bibliography

  • Bruno Bernard, Pin-Ups: A Step Beyond: a Portfolio of Breathtaking Beauties (Los Angeles: Bernard of Hollywood Publishing Co., 1950)
  • Bruno Bernard, Bernard's Israel (Vallentine Mitchell & Co., Ltd., 1962) ISBN 978-0853030928
  • Bruno Bernard, Israel: Bernard's Photographic Impression (Editions Steinzatzky, 1964)
  • Bruno Bernard, Requiem for Marilyn (Kensal Press, 1986) ISBN 978-0946041527

Links