Tower No. 1

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The Tower No. 1 Camera from Sears is a molded-plastic box camera whose angular styling seems inspired by Detroit automotive designers. Sears cameras were invariably supplied by outside manufacturers, but it is unclear who manufactured the No. 1. The manual (linked below) has a date of 1956, while McKeown's gives the year as 1955[1]. The No. 1 exposes 2¼" square images on 120 film, and was available with a No. 9760 flash attachment of similar styling. While the camera used a red window film advance, it had double-exposure prevention; and (like the Argus Argoflex Seventy-Five) showed a reminder through the taking lens when the film should be wound. Aside from a Time/Instant shutter selector, there were no other exposure or focus controls.


  1. McKeown, James M. and Joan C. McKeown's Price Guide to Antique and Classic Cameras, 12th Edition, 2005-2006. USA, Centennial Photo Service, 2004. ISBN 0-931838-40-1 (hardcover). ISBN 0-931838-41-X (softcover). Page 881.