Marvel

Marvel was a house brand label used by the US department store chain Sears in the 1930s and 1940s. This brand was applied to a few rebranded cameras, as well as a wide range of rebranded photographic supplies such as developing chemistry, equipment, light meters, and other products. The brand was also used in part for the Sears house-branded films, which used the name Marvelchrome. Sears continued to market products under the Marvel brand name until just after World War II.

Cameras

• Marvel (127) camera, for half frames on 127 film; extinction meter & uncoupled rangefinder; this camera is a rebranded Acro Model R
• Marvel "27" camera; this camera is a variant of The Chicago Cluster 127 cameras, most similar to the McKeown Type K
• Various Marvel Box Cameras; rebranded versions of Ansco Shur Shot box cameras
• Marvel-flex; made by Ciro
• MarVette, a mostly bakelite viewfinder camera for half frames on 127 film