Focal Flip 11

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The Focal Flip 11 is a camera for the 110 film format. Focal was Kmart's brand for photography related products. It used disposable flip-flash for indoor photgraphy. It seems to have been a low-end model. A 1977 newspaper advertisement for a Kmart store lists the regular price as $9.97, while the store listed their regular price for the Polaroid Pronto as $54.88 and were selling a 35mm "Focal" brand SLR camera with their regular price being $149.37.