Time Magazine Camera

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This was a 35mm toy camera given out free with subscriptions of Time Magazine. Unlike other toy cameras, however, the lens is actually of reasonable quality and made of glass, and the pictures it takes are fairly sharp. Identical models were made and given out with Sports Illustrated, as well as sold cheaply. There is a standard hot shoe on the top of the camera, and several other features not usually found on toy cameras, such as a coupled frame counter.

Technical data:

  • Fixed focus 50mm single-element glass lens ("Kinetic" Optical Color Lens)
  • One shutter speed of about 1/100th sec, no B
  • Variable aperture from about f/5.6 to about f/16 (marked as "cloudy" to "sunny"
  • Viewfinder