Elega
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Elega-sha (エレガ社) was a Japanese company at the end of the 1930s. Its name appears in a 1938 advertisement for the Semi Elega 4.5×6 folder and the Elega darkroom chemicals.[1] In this advertisement, the address was a postal box in Osaka.
After the war, the Elegaflex, Elega-35, Elega enlarger and maybe other Elega items were offered for sale by the distributor Doi Shōten and later Nittō Shashin Yōhin from 1951 to 1954.[2] Doi Shōten certainly bought the name Elega or the company Elega-sha at some time, another possibility being that Doi was the new name of Elega-sha.
Notes
- ↑ Advertisement dated June 1938 reproduced in Kokusan kamera no rekishi, p. 60.
- ↑ Advertisements dated September 1951 to July 1954 reproduced in Kokusan kamera no rekishi, pp. 122–3.
Bibliography
- Asahi Camera (アサヒカメラ) editorial staff. Shōwa 10–40nen kōkoku ni miru kokusan kamera no rekishi (昭和10–40年広告にみる国産カメラの歴史, Japanese camera history as seen in advertisements, 1935–1965). Tokyo: Asahi Shinbunsha, 1994. ISBN 4-02-330312-7.